August 2018

Emerging cyber threats you should be concerned about?

  In this digital world, we are obsessed with the technology. Technology is changing every second. With the emergence of technology, the threats in the cybersecurity are increasing every day. Cybersecurity comprises technologies, processes, and controls that are designed to protect systems, networks, and data from cyber-attacks. Effective cybersecurity reduces the risk of cyber-attacks and protects organizations and individuals from the unauthorized exploitation of systems, networks, and technologies. Consequences of a Cyber-attack Cyber-attacks can disrupt and cause considerable financial and…

Why is Digital Marketing – The Future? Is it at its peak?

  We are living in the digital era. Era’s digital desires are marked by a thirst for content. Technology is changing every second. So do marketing.  Digital marketing is growing and will keep on growing. In this tech-savvy generation, the scope of digital marketing has massively expanded. Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from…

How is Affiliate Marketing effective?

                                                                          People being Self-Employed without any investment. Careers are being shaped by just investing some time. It is the most popular marketing trending these days. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or…

The Social App Project by Jain Software Raipur

    Application Requirement Specification         Prepared by Sohil Jain AppleOfficer Inc Jain Software Foundation Introduction This document is prepared in order to determine an Application requirement specification for The Social App. The Social App is a social network on which people can add their friends, share videos and photos, send and receive messages, comment on the links etc. In order to gain an overview of the report, firstly, the purpose and scope of this document will…

How to get a better rank for a website in search engine?

  The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic. I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t… I wish I could have any magic button that…

Online Marketing mistakes one should know

  Creating a welcoming website is one of the first things that a business needs to look at when it comes to improving its online presence. One should see it as their own home or real-estate on the web. Just like any home, an effective website is clean, neat, organized and a place everyone wants to come and hang out for a while. Today I want to talk through some of the most common missteps we see brands making in…

Impact of digital marketing

  By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior…

Curate your content to generate potential lead

  Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers…

Being Remarkable

  Who doesn’t want to be remarkable? Every one desires attention and recognition. So how do we get it? First of all, we need to understand that being noticed and being remarkable are two different things. People often confuse between these two. If you run naked in streets you will definitely get noticed but you won’t be recognized. What I am saying that it is easy to pull off a stunt in public but it is not necessary that it…

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