Marketing

How to get a better rank for a website in search engine?

  The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic. I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t… I wish I could have any magic button that…

Online Marketing mistakes one should know

  Creating a welcoming website is one of the first things that a business needs to look at when it comes to improving its online presence. One should see it as their own home or real-estate on the web. Just like any home, an effective website is clean, neat, organized and a place everyone wants to come and hang out for a while. Today I want to talk through some of the most common missteps we see brands making in…

Impact of digital marketing

  By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior…

Curate your content to generate potential lead

  Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers…

Know how to be a brand? How can you gain popularity?

  What is a brand? The Brand is the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential of your company. A brand is not just a logo or a company name. It is something that people say about you when you are not there. The rise of Millennial, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new…

Why do we need a branding strategy?

  For long-term planning and development of a successful brand in order to reach the target audience and make a global significance, branding strategy is important. A well-defined strategy can help the growth of a business in the longer run. A branding strategy is said to be successful if it affects all the aspects of business and is directly connected to consumer needs, emotions and competition. Your brand strategy defines what you stand for, a promise you make, and the personality you…

SPICE forms: A hassle-free process of incorporation

Ministry of Corporate Affairs (‘MCA’) has come with for Incorporation of Company under Companies Act, 2013 to incorporate the company within one day; with the SPICE forms meaning (Simplified Performa for Incorporating Company Electronically). It was a significant step taken by Ministry of Corporate Affairs by introducing e-form INC-32 under SPICe scheme vides MCA’s notification dated 01/10/2016 notifying Companies (Incorporation) Fourth Amendment Rules, 2016. The Ministry of corporate affairs (MCA) is primarily concerned with the administration of the Companies Act 2013, the Companies Act 1956,…

Jain software has developed a powerful tool General Billing Management System (Gen Bill) with highly advanced mechanism.

  With Improved Efficiency this software has created a massive revolution In the billing system.  Unparalleled performance in comparison with Tally ERP9.  9 times faster performance than tally in today’s world with a leading edge. It is really a Innovation to success. Highly user friendly in performance. Anyone with a little knowledge in accounting can use it.   Lets talk about its features: Dual Mode: Online & Offline: Want to generate a bill and running out of internet connectivity? Stop…

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. It Focuses on creating the trend. The trend is not what you follow but what you make people follow. The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts,…

A FAR REACHING FINANCIAL INCLUSION PROGRAM (JAN DHAN YOJANA )

How can a country develop if a larger chunk of its population is left behind? If a greater portion of its masses still remains unbanked? In order to justify the title ‘developing country’ financial inclusion is a must for India. Through the years, the government of India and Reserve bank of India have taken various measures to achieve the goal of financial inclusion. The PRADHAN MANTRI JAN DHAN YOJANA is perhaps the largest financial inclusion drive in the world, and…