By Author – Prankul Sinha
In our modern world website is a very easy way for any business firms to advertise their product or display their product to the client in a very beautiful manner. If the business firm has his own website then they can build the good relationship with the customer and they can also sell their product online. By doing this, company growth will drastically change. If the presentation of the website is good then there will more visitors to the website which leads to increase in the sale of the company. The owner of the company has also an advantage that he can track every detail of his company while sitting in the home with his phone or laptop. The website also plays an important role to find a new employee if the owner wants fresher for the work then he can publish it in their website that there is a vacancy so that fresher can apply through the website.
Todays school and colleges are also using website so that they can advertise their college which leads to more and more admission they also use their website to perform many functions such as? student can pay their fees through student portal if there is function in school they can put it on website so that all student get informed. Therefore there are different purposes of the website according to our need which is as follows:-
The Purpose of E-Commerce Websites:-
The purpose of e-commerce websites is to sell products to users. The most successful websites are carefully optimized to achieve a high percentage of purchases. To achieve success e-commerce websites need to integrate all of the latest online closings & upsell techniques available which have been proven to increase the chances that a visitor will purchase. There are many elements which make the e-commerce best like by removing friction through the website, by making the payment option so smooth etc.
The Purpose of Service-Based Business Websites:-
The purpose of a service-based business website is to convince website visitors that they should become customers of the service company. This is done by positioning the company as a dependable, trustworthy and experienced service provider in the target market.
Visitors will pre-screen potential service providers by reviewing their websites before they make any phone calls. During this process, they are trying to find the best company that will meet their specific needs. They are trying to ascertain how expert the company is, the quality of the work they will receive, whether the provider has a good reputation and how long the company has been in business. Visitors can be helped by providing them with information and articles which demonstrate your knowledge, a visual portfolio of your work, videos, and customer testimonials and so on.
The Purpose of Social Media Websites:-
The main purpose of social media website is to connect friends family so they can easily share their photos videos etc. Social networks can be used for both personal and commercial purposes. Businesses use social networks to build direct connections with their customers which allow them to get feedback on their products and services and allow them to learn more about what their customers really need and want.
The Purpose of Entertainment Websites:-
These websites showcase entertaining information for visitors. Online magazines, gossip oriented websites, celebrity news, sports coverage, movies, the arts, humorous websites, etc. These websites are designed to be easy to navigate and frequently updated in order to keep users coming back for more information. They can be made more engaging by using dynamic content, such as videos, podcasts, slideshows, etc.