Newsroom

Official Press Release of Jain Software Foundation

Online Marketing mistakes one should know

  Creating a welcoming website is one of the first things that a business needs to look at when it comes to improving its online presence. One should see it as their own home or real-estate on the web. Just like any home, an effective website is clean, neat, organized and a place everyone wants to come and hang out for a while. Today I want to talk through some of the most common missteps we see brands making in…

Impact of digital marketing

  By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior…

Curate your content to generate potential lead

  Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers…

Being Remarkable

  Who doesn’t want to be remarkable? Every one desires attention and recognition. So how do we get it? First of all, we need to understand that being noticed and being remarkable are two different things. People often confuse between these two. If you run naked in streets you will definitely get noticed but you won’t be recognized. What I am saying that it is easy to pull off a stunt in public but it is not necessary that it…

Know how to be a brand? How can you gain popularity?

  What is a brand? The Brand is the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential of your company. A brand is not just a logo or a company name. It is something that people say about you when you are not there. The rise of Millennial, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new…

Why do we need a branding strategy?

  For long-term planning and development of a successful brand in order to reach the target audience and make a global significance, branding strategy is important. A well-defined strategy can help the growth of a business in the longer run. A branding strategy is said to be successful if it affects all the aspects of business and is directly connected to consumer needs, emotions and competition. Your brand strategy defines what you stand for, a promise you make, and the personality you…

Designing a logo—Creativity in graphics

  The creative design comes in handy while working in the field of graphic design. After all, it’s too easy to lose steam in the midst of cranking out design after design. Fear not! For your inspiration needs, we’ve combed through every inch of the internet to bring you the best design existence. Research your audience: Designing a logo is not just about creating an appealing visual. Like the overall color scheme and design of your site, your logo sets your brand apart from the…

Dream it and Chase it…

Dreams are quite important in life. Dreams are the aspiration of something you desire. Dream something big, big enough to worth living for, something that sets your soul on fire and be fearless in pursuit of what sets your soul on fire. Stay true to yourself but yet open to learning. Remember everything is possible for those who believe. The dream should be your passion. Follow your passion, stay focused, chase your dream your passion and keep moving towards your…

E-filing of Copyright in India:

A copyright is essentially a right not to copy someone’s work. A copyright gives the owner of the subject an exclusive right over his work. If a work is protected by copyright, no one can imitate, copy or reproduce the original work in any other way.   The register of the Registrar of Copyrights is divided into 6 categories: PART – 1: Literary works other than computer Programs PART – 2: Musical Works PART – 3: Artistic Works PART –…

Trademark e-filing in India:

India was placed second from Bottom out of 38 countries, in the US Chamber of Commerce’s International Intellectual Property Index. While Prime Minister Modi is keen on strengthening India’s intellectual property environment, the report stated that Indian law does not provide adequate enforcement mechanisms to effectively combat online piracy. A trademark is anything that customers identify the brand by, whether a word, logo, sound, graphic or even a color combination. While registration is not necessary, it gives one the indispensable benefits. Trademark can…