Search Engine Optimization

By Author – Prankul Sinha



Search engine optimization is the process of getting traffic from the organic or natural search results on search engines. All the search engines such as google, yahoo, bing have primary search result which shows all the web pages in the ranked format and if the SEO of webpage is good then it will be on top 10 rank. Optimizing a website involve editing its content, doing HTML, and associated coding to both increases its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic

Types of SEO:

  1. On-page SEO:-

On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The On-page SEO activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content.

Types of On-page SEO:

  • Back-linking:

By giving backlinks to reliable sites, the authority of a site increases. Giving a backlink to a site that has a higher search engine ranking enables you to have a better level of credibility according to the Googles algorithms. Also, if you give multiple backlinks to an authoritative site, there are chances that you are able to convince them in the future to give your site a backlink as well. Such a reciprocative action would do wonders for your sites traffic.

  • Meta Description:

The Meta description refers to the text that is displayed along with the title on the search engine result pages. The Meta description is a crucial SEO element as it determines to a great extent if the searcher will click on your sites link or not.

  • Image SEO:

Image SEO is another way of optimizing the website or the landing pages in specific. An optimized image will appear in the searches made for images on Google. When the user clicks on the link to go to the original source of the image, the user is redirected to your website. Thus, to gain traffics on the website, images are an important component of any website, thus, must be optimized.


  1. Off-page SEO:

Off-page SEO refers to activities we can perform outside the boundaries of our website. The most important are:

  • Sharing:

If you think its ok to publish a blog and not share it on your social media handles or other connectivity apps that inform people what are you up to. Some of your friends might actually look forward to investing time in your work. Again you dont know how many people the post may reach through your social media handle. And if the post appears relevant to them, theres an even higher possibility that they may share it on their profile or the connectivity apps they use in their daily routine.

  • Liking/ star rating:

Liking works just the same as commenting and sharing. The more the number of likes and star ratings on a post, the better is the credibility of that post according to Google. The star ratings especially work as reviews for a particular blog, for both the audience and Google, the star ratings are a means of reviewing the blog.

  • Answer queries- be responsive:

Your potential consumer would put up questions every now and then. Putting up questions signifies only one thing that your audience is interested in what they are reading. So, theres a reasonable chance that if you answer their questions you would be able to maximize their interest and crack a sale along with building engagement which is obviously very crucial to your online existence.

Look out for what the user is looking for:

One of the most important aspects of off-page SEO is spending time on researching where the potential audiences interest lies in. When you pick topics of interest to your audience, it is an obvious fact that you will be able to build more engagement. isnt that what you want?

Moreover, when you post after carrying out a little research, you are updated with what is prevailing in the market and would write on the trending topics that are of interest to all.

Develop a personal touch with the target audience:

The off-page SEO has several elements that allow you to develop a personal touch with the users. While you reply to the comments and answer their queries over the social media or right below the blog itself, there is a scope for developing a personal touch with the audience. the more personally you connect with the audience, the more familiar the audiences would feel with your brand.

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