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Designing a logo—Creativity in graphics

 

The creative design comes in handy while working in the field of graphic design. After all, it’s too easy to lose steam in the midst of cranking out design after design. Fear not! For your inspiration needs, we’ve combed through every inch of the internet to bring you the best design existence.

Research your audience: Designing a logo is not just about creating an appealing visual. Like the overall color scheme and design of your site, your logo sets your brand apart from the competition and shows people that you’re a legitimate business. Logos are a critical part of the modern visual landscape. Throw yourself into the brand. Save all your sketches. Research online. Create mind maps or mood boards. Build a board and tear it apart. Stop with the clichés. Know your customer need. Give him/her a variety of different design to think on. Ask your customer about the message he/she want to convey via the logo. Don’t just be a designer – be a good one. Designing an effective logo is not a quick or easy process. What it requires is through research, thought, care and attention to ensure the final logo design targets the correct market and broadcasts the right message. A poorly designed logo will have a negative effect on the perception of your business; however, a carefully designed logo can transform a business by attracting the right people.

Idea generation: When working on designs you should start on paper, using numerous idea generation techniques, such as brainstorming and word mapping. This is typically a very organic process and can vary from project to project. Any idea that comes to mind will be sketched on paper to explore the full depth of potential ideas for the logo design. You should be updated with the current trend in the graphic designing. It’s wild to see dozens of design examples categorized by their inherent design trend. Each page even has a small infographic for each trend displaying popularity by year. Quite revealing!

Once the idea has been explored on paper you should begin to work on the designs using software called Adobe Illustrator, which is a vector-based software program, which means the artwork produced is scalable and will never lose quality. You should continue to explore and experiment with the ideas even during this state, to ensure the idea produced is presented in its best possible light. Use vector shapes in Adobe Illustrator CC to create a logo that looks good onscreen and in print. The best part about vector art is that it scales to any size. It can be a small business card or a large billboards vector art can be resized and it will not lose its quality. Try to know about the golden circle ratio. It will help you to get a better understanding of various designs.

 

Once you have made several solid designs prepared, you will have an incubation period of at least a day, where you will not look at the designs. During this time you may consider new ideas which you would like to explore and can return to the project with a fresh perspective. Following this period you should return to the designs, refine the work where needed and select the most suitable designs to present. Add vector design in your logo and create some mind-blowing designs in order to draw your clients

Designing the Idea and presenting:  Once designs are ready to present you should create a PDF document which will display the logo designs created, with images of the designs in real life examples, along with supporting notes explaining the decisions made. We only present designs which we are confident in, and will give you my opinion on which you believe will be most suitable for your client’s business. You should leave the final choice to your client, and if there is any possibility of improvement in design, the design could be improved or modified to better meet the objectives, changes can be made where necessary.

Finalizing the Project:   Once the designing process is completed; and we are both satisfied with the final design work, we will be finalizing the new logo files for use on web and print. You are also supposed to prepare a logo usage document to help you make the most of your new logo as your business grows, and if at any point you need help with your logo files you should be available to help and support your client ongoing.