Business

The Next Big Thing in the Ideology of Digital Marketing

  The next level of the digital marketing is going to drive your mind beyond your imagination.  It’s time to start thinking about the next big thing that’s going to change digital marketing. Can you imagine? Think about it? What could it be? Think! The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need…

Why is Digital Marketing – The Future? Is it at its peak?

  We are living in the digital era. Era’s digital desires are marked by a thirst for content. Technology is changing every second. So do marketing.  Digital marketing is growing and will keep on growing. In this tech-savvy generation, the scope of digital marketing has massively expanded. Digital marketing is both an art and a science. Successful marketing comes from collecting, analyzing and using data about when and where customers spend their time. In short, data is behavior. Learning from…

How to get a better rank for a website in search engine?

  The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic. I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t… I wish I could have any magic button that…

Impact of digital marketing

  By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior…

Curate your content to generate potential lead

  Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers…

Being Remarkable

  Who doesn’t want to be remarkable? Every one desires attention and recognition. So how do we get it? First of all, we need to understand that being noticed and being remarkable are two different things. People often confuse between these two. If you run naked in streets you will definitely get noticed but you won’t be recognized. What I am saying that it is easy to pull off a stunt in public but it is not necessary that it…

Know how to be a brand? How can you gain popularity?

  What is a brand? The Brand is the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential of your company. A brand is not just a logo or a company name. It is something that people say about you when you are not there. The rise of Millennial, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new…

Designing a logo—Creativity in graphics

  The creative design comes in handy while working in the field of graphic design. After all, it’s too easy to lose steam in the midst of cranking out design after design. Fear not! For your inspiration needs, we’ve combed through every inch of the internet to bring you the best design existence. Research your audience: Designing a logo is not just about creating an appealing visual. Like the overall color scheme and design of your site, your logo sets your brand apart from the…

Trademark e-filing in India:

India was placed second from Bottom out of 38 countries, in the US Chamber of Commerce’s International Intellectual Property Index. While Prime Minister Modi is keen on strengthening India’s intellectual property environment, the report stated that Indian law does not provide adequate enforcement mechanisms to effectively combat online piracy. A trademark is anything that customers identify the brand by, whether a word, logo, sound, graphic or even a color combination. While registration is not necessary, it gives one the indispensable benefits. Trademark can…

How to think logically?

  The word logic is derived from a Greek word “Logos” meaning study reason or discourse.  Thinking logically means having justification for every possible reason for every step or decision you will make. Logical decision making is done the basis of facts with suitable reasoning rather than emotions. It is the process of making strategies with logic and executing them on the based plan. It is a process of being smart and thinking creatively. You should justify your thoughts with…