Business

Impact of digital marketing

  By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior…

Curate your content to generate potential lead

  Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers…

Being Remarkable

  Who doesn’t want to be remarkable? Every one desires attention and recognition. So how do we get it? First of all, we need to understand that being noticed and being remarkable are two different things. People often confuse between these two. If you run naked in streets you will definitely get noticed but you won’t be recognized. What I am saying that it is easy to pull off a stunt in public but it is not necessary that it…

Know how to be a brand? How can you gain popularity?

  What is a brand? The Brand is the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential of your company. A brand is not just a logo or a company name. It is something that people say about you when you are not there. The rise of Millennial, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new…

Designing a logo—Creativity in graphics

  The creative design comes in handy while working in the field of graphic design. After all, it’s too easy to lose steam in the midst of cranking out design after design. Fear not! For your inspiration needs, we’ve combed through every inch of the internet to bring you the best design existence. Research your audience: Designing a logo is not just about creating an appealing visual. Like the overall color scheme and design of your site, your logo sets your brand apart from the…

Trademark e-filing in India:

India was placed second from Bottom out of 38 countries, in the US Chamber of Commerce’s International Intellectual Property Index. While Prime Minister Modi is keen on strengthening India’s intellectual property environment, the report stated that Indian law does not provide adequate enforcement mechanisms to effectively combat online piracy. A trademark is anything that customers identify the brand by, whether a word, logo, sound, graphic or even a color combination. While registration is not necessary, it gives one the indispensable benefits. Trademark can…

How to think logically?

  The word logic is derived from a Greek word “Logos” meaning study reason or discourse.  Thinking logically means having justification for every possible reason for every step or decision you will make. Logical decision making is done the basis of facts with suitable reasoning rather than emotions. It is the process of making strategies with logic and executing them on the based plan. It is a process of being smart and thinking creatively. You should justify your thoughts with…

The Art of Getting What You Want – PERSUATION

  In order to persuade effectively, you start with your persona. Much of a decision about whether or not to buy from you come within seconds of meeting you and long before you have a chance to open your mouth and say your first words. This is a situation where you have to make your first impression. You should worth listening. If people are investing their time then make it count. Create an impression that no one could forget easily….

SPICE forms: A hassle-free process of incorporation

Ministry of Corporate Affairs (‘MCA’) has come with for Incorporation of Company under Companies Act, 2013 to incorporate the company within one day; with the SPICE forms meaning (Simplified Performa for Incorporating Company Electronically). It was a significant step taken by Ministry of Corporate Affairs by introducing e-form INC-32 under SPICe scheme vides MCA’s notification dated 01/10/2016 notifying Companies (Incorporation) Fourth Amendment Rules, 2016. The Ministry of corporate affairs (MCA) is primarily concerned with the administration of the Companies Act 2013, the Companies Act 1956,…

Leadership A Quality to Success

Leadership is an inborn talent or quality that helps you to lead a group or organization or a country. Leadership is the ability to adapt the setting so everyone feels empowered to contribute creatively to solving the problems. Leadership is adaptive, meaning that the leader makes adjustments. A leader who fails to adjust to the territory will lose their way. Only fools willingly follow someone who is lost. Once Napoleon Bonaparte said “I am not afraid of the army of lions…