July 2018

Know how to be a brand? How can you gain popularity?

  What is a brand? The Brand is the perception that clients or customers have of your business and the voice that defines your organization as a whole—to recognize the value potential of your company. A brand is not just a logo or a company name. It is something that people say about you when you are not there. The rise of Millennial, social media and thought-leadership are pushing brands to think differently and engage with their audiences in new…

Why do we need a branding strategy?

  For long-term planning and development of a successful brand in order to reach the target audience and make a global significance, branding strategy is important. A well-defined strategy can help the growth of a business in the longer run. A branding strategy is said to be successful if it affects all the aspects of business and is directly connected to consumer needs, emotions and competition. Your brand strategy defines what you stand for, a promise you make, and the personality you…

Designing a logo—Creativity in graphics

  The creative design comes in handy while working in the field of graphic design. After all, it’s too easy to lose steam in the midst of cranking out design after design. Fear not! For your inspiration needs, we’ve combed through every inch of the internet to bring you the best design existence. Research your audience: Designing a logo is not just about creating an appealing visual. Like the overall color scheme and design of your site, your logo sets your brand apart from the…

Dream it and Chase it…

Dreams are quite important in life. Dreams are the aspiration of something you desire. Dream something big, big enough to worth living for, something that sets your soul on fire and be fearless in pursuit of what sets your soul on fire. Stay true to yourself but yet open to learning. Remember everything is possible for those who believe. The dream should be your passion. Follow your passion, stay focused, chase your dream your passion and keep moving towards your…

E-filing of Copyright in India:

A copyright is essentially a right not to copy someone’s work. A copyright gives the owner of the subject an exclusive right over his work. If a work is protected by copyright, no one can imitate, copy or reproduce the original work in any other way.   The register of the Registrar of Copyrights is divided into 6 categories: PART – 1: Literary works other than computer Programs PART – 2: Musical Works PART – 3: Artistic Works PART –…

Trademark e-filing in India:

India was placed second from Bottom out of 38 countries, in the US Chamber of Commerce’s International Intellectual Property Index. While Prime Minister Modi is keen on strengthening India’s intellectual property environment, the report stated that Indian law does not provide adequate enforcement mechanisms to effectively combat online piracy. A trademark is anything that customers identify the brand by, whether a word, logo, sound, graphic or even a color combination. While registration is not necessary, it gives one the indispensable benefits. Trademark can…

The Ultimate path to eternal peace—NIRVANA

  The Ultimate show is eternal. It’s always sunrise somewhere. Everything depends on your thought, your approach towards a situation. Meditation can help you with that. It is a great tool to control your thoughts. You can explore the countless possibilities through it. Meditation is a tool to train the mind not to dwell in the past or the future, but to live in the here and now, the realm in which we can experience peace most readily, a realm…