Marketing

Why do we need a branding strategy?

  For long-term planning and development of a successful brand in order to reach the target audience and make a global significance, branding strategy is important. A well-defined strategy can help the growth of a business in the longer run. A branding strategy is said to be successful if it affects all the aspects of business and is directly connected to consumer needs, emotions and competition. Your brand strategy defines what you stand for, a promise you make, and the personality you…

SPICE forms: A hassle-free process of incorporation

Ministry of Corporate Affairs (‘MCA’) has come with for Incorporation of Company under Companies Act, 2013 to incorporate the company within one day; with the SPICE forms meaning (Simplified Performa for Incorporating Company Electronically). It was a significant step taken by Ministry of Corporate Affairs by introducing e-form INC-32 under SPICe scheme vides MCA’s notification dated 01/10/2016 notifying Companies (Incorporation) Fourth Amendment Rules, 2016. The Ministry of corporate affairs (MCA) is primarily concerned with the administration of the Companies Act 2013, the Companies Act 1956,…

Jain software has developed a powerful tool General Billing Management System (Gen Bill) with highly advanced mechanism.

  With Improved Efficiency this software has created a massive revolution In the billing system.  Unparalleled performance in comparison with Tally ERP9.  9 times faster performance than tally in today’s world with a leading edge. It is really a Innovation to success. Highly user friendly in performance. Anyone with a little knowledge in accounting can use it.   Lets talk about its features: Dual Mode: Online & Offline: Want to generate a bill and running out of internet connectivity? Stop…

Content Marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. It Focuses on creating the trend. The trend is not what you follow but what you make people follow. The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts,…

A FAR REACHING FINANCIAL INCLUSION PROGRAM (JAN DHAN YOJANA )

How can a country develop if a larger chunk of its population is left behind? If a greater portion of its masses still remains unbanked? In order to justify the title ‘developing country’ financial inclusion is a must for India. Through the years, the government of India and Reserve bank of India have taken various measures to achieve the goal of financial inclusion. The PRADHAN MANTRI JAN DHAN YOJANA is perhaps the largest financial inclusion drive in the world, and…

SOCIAL MEDIA MARKETING

By Author – Prankul Sinha   INTRODUCTION: Social media marketing uses the social media platforms and social media websites to promote a product or service. Most social media platform has the data analytical service so that the company can see their progress which he got from the ad campaigns.? In 2014, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen 133% increases in their revenues from social media marketing. PLATFORM:…

Search Engine Optimization

By Author – Prankul Sinha   Introduction: Search engine optimization is the process of getting traffic from the organic or natural search results on search engines. All the search engines such as google, yahoo, bing have primary search result which shows all the web pages in the ranked format and if the SEO of webpage is good then it will be on top 10 rank. Optimizing a website involve editing its content, doing HTML, and associated coding to both increases…

Digital India: A Planning towards future or Enforcement of Technology

A lot has been done till date by the government of India with the Digital India plan, the idea behind this plan was definitely to just improve ourselves as to digital world and to adopt the changes as the world is changing so not to lack behind. It is mentioned in the website of digital India, that Digital India has a vision transform India into a digitally empowered society and knowledge economy. But my main concern is after the two…

Big Data

By Author – Shubhangi Agarwal   Big data is non-traditional strategy and technology used to organize, process, and gather insights from large datasets. While the problem of working with data that exceeds the computing power or storage of a single computer is not new, the pervasiveness, scale, and value of this type of computing have greatly expanded in recent years. In this article, we will talk about big data on a fundamental level and define common concepts you might come…

PRATYUSH

On Monday 08-01-18, India unveiled its fastest supercomputer ‘Pratyush’ which is an array of computers that can deliver a peak power of 6.8 petaflops. One petaflop is a million billion floating point operations per second and is a reflection of the computing capacity of a system. According to reports of Indian Institute of Tropical Meteorology (IITM), Pratyush is the fourth fastest supercomputer in the world which is designed for weather and climate research. It will also upgrade an Indian supercomputer…

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