Digital Transformation: How Jain Software Helps Businesses Grow Faster

What Is Digital Transformation?

Digital transformation is far more than adopting new technologies — it’s about reimagining the way your business operates. It involves reshaping processes, decision-making, and customer interactions through the intelligent use of digital tools and data.

At Jain Software, we help organizations transition from traditional, manual workflows to intelligent, data-driven digital ecosystems. Our solutions empower businesses to operate faster, work smarter, and achieve long-term profitability in an increasingly competitive digital landscape.

Digital transformation is not just a trend — it’s a strategic necessity for every business that wants to remain relevant and future-ready.

Jain Software’s Core Digital Transformation Solutions

At Jain Software, we offer a complete suite of solutions designed to modernize every aspect of your organization — from back-end operations to customer engagement.

1. Enterprise Resource Planning (ERP)

Our customized ERP systems connect all your departments — finance, human resources, inventory, and operations — into one powerful, unified platform.

With Jain Software’s ERP solutions, you can:

• Gain real-time business insights

• Automate repetitive and time-consuming processes

• Improve interdepartmental collaboration

• Make faster, data-backed decisions

Whether you are managing a retail chain, manufacturing unit, or service business, our ERP software ensures efficiency, transparency, and control across all operations.

2. Customer Relationship Management (CRM)

Customer relationships are at the core of every successful business. Our CRM systems help you manage leads, track interactions, monitor sales pipelines, and enhance customer satisfaction — all from one centralized platform.

Key benefits include:

• Stronger customer engagement and retention

• Improved sales forecasting and performance tracking

• Simplified communication across your sales and support teams

By integrating data from every touchpoint, Jain Software’s CRM empowers you to understand your customers better and serve them smarter.

3. Web and App Development

A strong digital presence is essential for modern businesses. Jain Software designs and develops high-performance websites, mobile apps, and eCommerce platforms that deliver seamless user experiences.

Our web and app development services include:

• Fast, secure, and SEO-optimized websites

• Custom mobile apps for Android and iOS

• Scalable solutions built on modern frameworks like React, Node.js, and Laravel

• eCommerce platforms designed to boost conversions and enhance customer loyalty

Each project is crafted with precision, ensuring that your brand’s digital identity is both functional and memorable.

4. Artificial Intelligence and Data Intelligence

In the age of big data, information is power — but only if used wisely. Our AI and Data Intelligence solutions transform raw data into actionable insights that help you make smarter business decisions.

What we offer:

• Predictive analytics to forecast trends and opportunities

• Automated workflows that save time and reduce human error

• Intelligent dashboards that visualize performance in real time

• Machine learning models tailored to your business needs

With Jain Software, you gain the ability to predict market changes, identify growth areas, and operate proactively rather than reactively.

Real Business Impact: Proven Success Stories

We believe that transformation should deliver measurable outcomes. Here are a few examples of how our digital solutions have reshaped businesses across different sectors.

Retail Chain in Chhattisgarh

Jain Software implemented a fully customized ERP and CRM solution that streamlined supply chain operations and automated reporting. As a result, operational efficiency improved by 65 percent, and manual errors were reduced by 80 percent.

Finance Startup

By integrating an AI-driven analytics dashboard, our client was able to identify key performance gaps and optimize marketing spending. Within six months, they achieved a 2.5x increase in return on investment (ROI).

Healthcare Partner

We built a secure, cloud-based digital platform for managing patient data and clinical records. The solution reduced administrative work time by 40 percent, allowing staff to focus more on patient care.

These case studies demonstrate that digital transformation isn’t just about technology — it’s about results.

Why Businesses Choose Jain Software

Businesses across industries trust Jain Software for one key reason — we combine innovation with a deep understanding of business challenges.

Our approach focuses on delivering sustainable, high-impact solutions tailored to your specific needs.

Here’s what sets us apart:

• Proven Expertise: Over 15 years of experience in custom software innovation and enterprise solutions

• Tailored Strategy: Every project is designed around your unique business goals and processes

• Comprehensive Support: From planning and development to training and long-term maintenance

• Trusted Reputation: 500+ satisfied clients across industries including retail, finance, healthcare, and manufacturing

When you choose Jain Software, you partner with a team that’s committed to your digital success from start to finish.

The Future Is Digital — Transform with Confidence

Digital transformation is no longer optional — it’s essential for survival and growth in today’s fast-changing world.

By embracing digital technology, your organization can:

• Operate more efficiently and cost-effectively

• Deliver better customer experiences

• Make smarter, data-driven decisions

• Stay ahead of competitors and market disruptions

At Jain Software, we don’t just implement technology — we help you transform your vision into a digital reality.

If you are ready to accelerate your growth, improve efficiency, and unlock new opportunities, our team is here to guide you every step of the way.

9 Dynamic SEO Strategies for Developers: Skyrocket Your Software Company’s Online Dominance

In the rapidly evolving landscape of the digital world, Search Engine Optimization (SEO) has become paramount for any business striving to establish a strong online presence. This holds especially true for software companies that aim to showcase their innovative products and services to a global audience. In this blog post, we will delve into the world of SEO for developers, uncovering strategies and techniques to enhance the visibility of your software company in search engine results.

1. Understand Your Target Audience:

Before diving into the technical aspects of SEO, it’s crucial to have a clear understanding of your target audience. Identify the specific needs and pain points of developers, software engineers, and tech enthusiasts who could benefit from your products or services. Tailoring your content to address their challenges will make your website more relevant and engaging.

2. Conduct Comprehensive Keyword Research:

Keyword research is the compass that guides your software company’s online journey. It’s not just about finding words and phrases – it’s about understanding the language your target audience speaks. By delving into comprehensive keyword research, you’ll unearth the exact terms developers use when searching for solutions like yours.

Here’s how to dive deep into keyword research:

• Explore Long-Tail Keywords: Beyond broad terms, focus on long-tail keywords. These are more specific and reflect the precise intent of the searcher. For instance, instead of just “software development,” think “best agile project management tools for software development teams.”
• Leverage Keyword Research Tools: Tools like Google Keyword Planner, SEMrush, and Ahrefs are your allies. They provide insights into search volume, competition, and related keywords, helping you refine your targeting strategy.
• Consider User Intent: Understand the intent behind the keywords. Are users looking for information, products, or solutions? Tailor your content to match their intent to provide real value.
• Stay Current: Trends change, and so do search patterns. Regularly revisit your keyword strategy to adapt to evolving industry terms and shifts in user behavior.
• Competitor Analysis: Analyze your competitors websites and the keywords they’re ranking for. This can uncover gaps in your strategy and give you ideas for new content.

3. Optimize On-Page Elements:

Optimize your website’s on-page elements to communicate effectively with both search engines and users. This includes:

• Title Tags: Craft unique and descriptive title tags for each page, incorporating relevant keywords.
• Meta Descriptions: Write compelling meta descriptions that provide a concise preview of your page’s content.
• Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content logically and include keywords where relevant.
• URL Structure: Create clean and concise URLs that reflect the content of each page.

4. High-Quality and Relevant Content:      

In the vast expanse of the digital realm, content reigns supreme. But not just any content – it’s the high-quality, relevant content that truly rules. For your software company’s SEO strategy, creating such content isn’t just beneficial; it’s essential.

Here’s how to ensure your content shines:

• In-Depth Knowledge: Dive deep into your software niche. Understand the pain points, challenges, and aspirations of developers. Your content should showcase your expertise and offer real solutions.
• Variety is Key: Mix up your content formats. From comprehensive guides and tutorials to case studies and opinion pieces, diverse content keeps your audience engaged and catered to.
• Freshness Matters: Stale content won’t do. Regularly update your blog with fresh insights, new developments, and the latest trends in the software industry. This not only keeps visitors coming back but also signals search engines that your website is current and relevant.
• User-Focused: Your content should be for the users, not just search engines. Answer their questions, address their concerns, and provide value that goes beyond just keywords.
• Visual Appeal: Incorporate visuals, like diagrams, infographics, and videos, to make your content more engaging and easier to understand.

5. Mobile-Friendly and Responsive Design:

A significant portion of online searches now comes from mobile devices. Ensure that your website is responsive and mobile-friendly to provide an optimal user experience across all devices. Google considers mobile-friendliness as a ranking factor, so this step is crucial for SEO success. Embracing a mobile-first mindset not only enhances your search rankings but also caters to the preferences of your audience, resulting in higher engagement and conversions.

6. Page Speed Optimization:

7. Build High-Quality Backlinks:

Backlinks from authoritative and relevant websites can significantly boost your SEO efforts. Establish connections with industry influencers, contribute guest posts to reputable blogs, and share valuable content that others will naturally want to link to. Additionally, fostering genuine relationships within your software community can lead to organic backlinks, further solidifying your website’s credibility and visibility.

8. Technical SEO:

For developers, this is the heart of SEO. Ensure that your website’s technical foundation is solid:

• Implement HTTPS for secure browsing.
• Create an XML sitemap to help search engines crawl and index your pages.
• Use structured data markup to enhance how your content appears in search results.
• Fix broken links and optimize your website’s internal linking structure.

9. Monitor and Adapt:

SEO is an ongoing process. Regularly monitor your website’s performance using tools like Google Analytics and Search Console. Analyze key metrics such as organic traffic, click-through rates, and keyword rankings. Based on these insights, adapt your strategies and content to stay ahead of the competition.

In conclusion, effective SEO for developers involves a combination of technical prowess and content strategy. By understanding your audience, conducting meticulous keyword research, optimizing on-page elements, and staying up-to-date with the latest SEO trends, your software company can achieve higher visibility in search engine results, attracting more qualified leads and potential customers. Remember, SEO is a long-term endeavor that requires dedication and continuous refinement, but the rewards in terms of online visibility and business growth are well worth the effort.

Elevate Your Online Presence with the Best Digital Marketing Company in Raipur – Jain Software

In today’s fast-paced digital landscape, establishing a strong online presence is not just an option, but a necessity for businesses looking to thrive and succeed. As the digital marketplace continues to expand, the role of a proficient digital marketing company becomes increasingly vital. In Raipur, one name stands out among the rest – Jain Software, the premier digital marketing company that is committed to catapulting your business to new heights.

Why Choose Jain Software: The Best Digital Marketing Company in Raipur

When it comes to digital marketing services in Raipur, Jain Software emerges as the unrivaled leader. With a proven track record of delivering exceptional results, Jain Software has earned its reputation as the go-to choice for businesses of all sizes, spanning various industries. Here’s why Jain Software is widely regarded as the best digital marketing company in Raipur:

1. Expertise and Experience: With years of experience in the digital marketing arena, Jain Software boasts a team of seasoned experts who possess an in-depth understanding of the ever-evolving digital landscape. Their expertise covers a wide spectrum of digital marketing strategies, ensuring that clients receive customized solutions that align with their unique business objectives.

2. Comprehensive Digital Marketing Services: Jain Software is a full-service digital marketing company that offers a comprehensive range of services to cater to every aspect of your online presence. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing and content creation, Jain Software has the tools and knowledge to drive tangible results.

3. Local Focus, Global Impact: While Jain Software is proudly based in Raipur, their reach extends far beyond local boundaries. Their strategies are designed to not only enhance your local visibility but also to amplify your brand’s global footprint, opening doors to new markets and opportunities.

4. Data-Driven Approach: Jain Software firmly believes in the power of data-driven decision-making. Their strategies are backed by thorough research and meticulous analysis, ensuring that every move is strategic and results-oriented.

5. Tailored Solutions: Recognizing that each business is unique, Jain Software crafts personalized digital marketing solutions that are aligned with your specific goals. Whether you’re aiming to increase website traffic, boost conversions, or strengthen brand awareness, Jain Software has the expertise to deliver tailored strategies that deliver real-world outcomes.

Digital Marketing Services Offered by Jain Software in Raipur

Jain Software offers an extensive array of digital marketing services that encompass all facets of your online journey:

1. Search Engine Optimization (SEO): Dominate search engine results pages and drive organic traffic to your website with Jain Software’s proven SEO strategies. By optimizing your website’s structure, content, and keywords, they ensure that your business remains highly visible to potential customers.

2. Pay-Per-Click (PPC) Advertising: Jain Software’s strategic PPC campaigns guarantee instant visibility and targeted traffic. Their experts manage every aspect of your PPC campaign, from keyword selection to ad design, to maximize your return on investment.

3. Social Media Marketing: Engage and connect with your audience on platforms that matter most. Jain Software’s social media marketing strategies are designed to foster meaningful interactions, build brand loyalty, and drive conversions.

4. Content Creation and Marketing: Compelling content lies at the heart of successful digital marketing. Jain Software’s skilled content creators develop captivating, informative, and SEO-friendly content that resonates with your audience and enhances your brand’s authority.

5. Analytics and Reporting: Jain Software believes in transparency and accountability. Through detailed analytics and regular reporting, you can monitor the progress of your digital marketing campaigns and witness the tangible impact they have on your business.

Partner with Jain Software: Your Gateway to Digital Success

In the competitive online realm, partnering with the right digital marketing company is a pivotal decision that can make or break your business’s online journey. With Jain Software by your side, you can rest assured that you’re collaborating with the best digital marketing company in Raipur.

Elevate your online presence, expand your reach, and achieve unparalleled success with the unmatched expertise of Jain Software. Contact them today to embark on a digital marketing journey that promises exceptional results, both locally and globally. Remember, when it comes to digital marketing, Jain Software is not just a company – it’s a strategic partner dedicated to propelling your business to the pinnacle of online success.

The Next Big Thing in the Ideology of Digital Marketing

The next level of the digital marketing is going to drive your mind beyond your imagination.  It’s time to start thinking about the next big thing that’s going to change digital marketing. Can you imagine? Think about it? What could it be? Think! The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Is it Cortana? Alexa?  or Google assistant? Now, you’re right! Voice search devices are officially here and they’re not going anywhere anytime soon. Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, Chabot, and others will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow for brands to naturally interact with consumers that want information or to transact, or just to be entertained.

“In the age of the connected customer, engagement must be real-time and relevant. Marketers need technology to tell them who to target when to target and the best channels to get that message across.”

By 2020, experts predict that half of all web searches will be voice searches. No more tedious typing questions into that old-school browser bar.

This is going to be the massive change in the trend.  Now people will stop typing and voice recognition will be the key in the age of AI.

It fuels a smarter view of the customer and allows AI to predict what will deliver relevant personalized customer experiences.

This growth encompasses both mobile as a marketing platform (such as mobile apps) and mobile as a marketing channel (such as SMS). With 98% growth in mobile app usage and 111% growth in SMS usage, a majority of marketers are now using these mainstream mobile tactics to engage customers.

This evolution will significantly change search engine marketing, as it would want to listen to a numbered list of search results or listen to an ad before getting their answer. It will also change search engine optimization strategies, as the way people search will change, as the search will become more conversational.

 

AI takes over website messaging.

Thanks to tools like Intercom and Drift, marketers can already use artificial-intelligence-powered live-chat tools to communicate with customers. As this technology gets ironed out, it is likely that more brands will embrace AI live chat to better service website visitors.

Now the question is how to integrate SEO with AI. It is going to be a huge task to understand the algorithm of an AI with the Search Engine.

Search Engine will be integrated with AI and the Digital Marketing and SEO should be done for AI. This will be a challenge for every digital marketing expert.

Know more about the Impact of digital marketing.

Marketers begin developing augmented-reality content

With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR). As these new devices go mainstream, brands will begin experimenting with AR-sponsored and -branded content.

Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing objectives over the next 12 months, marketers across the board report raising brand awareness is number one, above deepening customer relationships and strengthening thought leadership. Directly related to raising brand awareness, they report developing a brand position as the third most important objective. This has risen in importance since 2011 when only 9% of marketers ranked it as most important.

Instagram becomes a more valuable channel than Facebook.

Instagram is growing at an incredible clip. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live.

Since brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing.

This correlates with what we have seen from our own clients over the past three years. The brand is increasingly seen as a central connection to an expression of the business strategy. Business strategy is a blueprint for the challenges and opportunities that the brand must address. The brand will lead the charge for the corporate strategy, ultimately embodying the company. Thus, business strategy informs marketing and the role of the brand, and marketing now informs how we communicate strategy.

But expect things to change quickly over the next 18-24 months as more people adapt to voice technology and marketers find ways to take advantage of the new trend.

Why is Digital Marketing – The Future? Is it at its peak?

Why Digital Marketing is the Future

We are living in a digital era—an age defined by technology and a constant hunger for content. Technology evolves every second, and so does marketing. Digital marketing continues to grow rapidly and shows no signs of slowing down. In this tech-savvy generation, the scope of digital marketing has expanded massively, blending creativity with data-driven science.

Successful marketing today comes from collecting, analyzing, and applying insights about where and how customers spend their time online. In short, data represents behavior. Understanding this behavior helps marketers craft compelling messages and strategic campaigns. Tracking customer activity and connecting emotionally through content, ads, and design can make a significant impact in the digital space.

The Role of SEO in Digital Marketing

With more than 40% growth in digital media marketing—especially through Search Engine Optimization (SEO)—the digital industry continues to rise. You simply cannot imagine digital marketing without SEO.

SEO, or Search Engine Optimization, is the process of improving your website to increase its visibility in organic search results. It’s not a one-time task but a dynamic framework that involves continuous optimization.

For simplicity, SEO can be divided into two main categories:

• On-site SEO: Techniques and rules applied to your website to make it search-engine-friendly.

• Off-site SEO: Activities done outside your website, like link-building and promotions, to improve your search rankings.

Ultimately, everything depends on website traffic. However, instead of focusing solely on building links, businesses should prioritize creating high-quality content that attracts and engages visitors.

The Power of Content Marketing

Content plays a vital role in any digital marketing strategy. An effective content marketing strategy establishes a strong foundation for lead generation and performance analysis, as every piece of content can be measured.

If a “how-to” guide drives 10% of your digital leads, that’s a sign to create similar content. If your long-form blog on industry tips becomes the most viewed article of the year, share it across social platforms and develop a follow-up. Quality content doesn’t just inform—it builds authority and trust over time.

Social Media Marketing: The Digital Lifeline

Digital marketing is incomplete without Social Media Marketing (SMM). Today, life itself feels incomplete without social media. Platforms like Facebook, Instagram, LinkedIn, and X (Twitter) connect billions of people worldwide. They also offer some of the most precise targeting options in marketing—allowing advertisers to reach audiences by age, interests, location, behaviors, and more.

To get the best results, combine search, display, mobile, email, and social campaigns. Test, analyze, and refine until you discover what truly works for your audience.

When building a social media strategy, think holistically rather than focusing on individual tactics. Every post, email, or link should have a clear purpose that supports your overall goals. Avoid posting just for the sake of being active—posts without engagement or traffic waste time and resources.

Understand your audience and where they spend their time. If your customers aren’t active on a certain platform, focus your energy elsewhere. Dedicate your resources to the strategies that drive real results.

Learning from Your Audience

Social media also offers valuable insights directly from your audience. You can receive honest feedback about campaigns, messaging, and brand perception. Encourage participation—invite your followers to share photos, stories, or testimonials. Reward them for their engagement by featuring their content or recognizing their loyalty. This not only strengthens your brand’s image but also turns customers into advocates.

The Future of Digital Marketing

Yes, digital marketing is undoubtedly the future. Although it has grown tremendously, it hasn’t yet reached its peak. The industry continues to evolve with the introduction of AI, automation, voice search, and data analytics.

The key to success lies in knowing your niche, understanding your audience, and staying adaptive to new technologies. Businesses that embrace innovation and creativity will continue to thrive in this ever-changing digital landscape.

How is Affiliate Marketing effective?

How to get a better rank for a website in search engine?

The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.

I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t…

I wish I could have any magic button that can help you to rank your website #1^st Rank without fail. Unfortunately, there is no such trick. It takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm.

I have learned this the hard way. You should learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

You must know where you stand now. Then only you can work on improvement. Explore the vast opportunities to get #better rank.

Understand the Google ranking algorithm

Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced or described.

While on the other hand, Google does make major update announcements, the exact inner workings of the algorithm are unknown (and a bit mysterious) to the general public. A good majority of information out there is just speculation from industry professionals.

So we can understand that site changing search algorithms as their biggest obstacle to SEO success.

What we do now?

“Google has a mission to organize the world’s information and make it universally accessible and useful.”

Let’s understand the updates of the Google first

Mobile-friendly update (April 2015) – It is focused on favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

Pigeon (July 2014) – Working to integrate local search results like Google Maps.

Hummingbird (August 2013) – Aiming to understand the context and intent behind a user’s search instead of just looking at the literal words they typed.

Penguin (April 2012) – In this update Google has Targeted spammers and sites that buy unnatural links to boost their rankings.

Not to mention Panda, Google EMDs (exact match domain names), and the Private Blog Network (PBN) DE indexing updates. Then there’s Phantom, which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

So by going through this updates, we have an understanding of what are the changes in Google we can optimize our content such as videos, blogs or website. The basic criteria are to understand the protocols of the search engine.

Understand the importance of keyword

Keywords play a vital role in the SEO if a blog or website. Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.

How the Title important?

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta-title for each webpage. The title gives the overview of the content.

What is Meta description?

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta-description will typically contain two full sentences.

Keep updating your content

Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Keep your content updated and share it.

Content should be relevant

The content should be relevant to the business. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Hope the information will be helpful. I will do appreciate your feedback.

Online Marketing mistakes one should know

Creating a welcoming website is one of the first things that a business needs to look at when it comes to improving its online presence. One should see it as their own home or real-estate on the web. Just like any home, an effective website is clean, neat, organized and a place everyone wants to come and hang out for a while. Today I want to talk through some of the most common missteps we see brands making in their online marketing so you can evaluate your own brand, improve your strategy and get a better response. Here I am going to talk about what to do and what not to do for making a better presentation of your brand in the digital world. There are several common areas where we see brands struggle (regardless of their industry) and, worse yet, these are areas where they get taken advantage of — all while paying a significant marketing retainer each month.

Here are some common mistakes that we can see these days:

The website without proper SEO [Search Engine Optimization]

No matter how beautiful you design your website, but if it isn’t optimized for the search engines (Google, Bing, Yahoo, Safari) your website is useless. No matter how eye-catching your website is but if it is not displayed on the first page of your search engine result. It is a total waste of time and money if your website is not visible to your target audience. In a survey, it has been found over a ratio of 85% of the surfers in web don’t visit the second result page of a search engine. So I guess I have made my point loud and clear that how important SEO (Search Engine Optimization) can be for your business.

No proper optimization of the website for smartphones

According to the latest Pew research, more than 90% of adults have cell phones and nearly 60% have smartphones. So if your website is not optimized for mobiles then there is a problem. Work with a consultant or agency that can quickly move your company website to mobile without charging an exorbitant fee. A cell phone is something that a person access most of the time. A person may not have access to a computer or laptop all the time but on the other hand, no one can live for an hour without smartphones. So it is quite important for a website to be optimized for mobiles.

Lack of Google Analytics analysis

It is important to keep a track of your website’s traffic and traffic referrals. Without Google Analytics, a measurement tool, you can’t track who is visiting your site, what they do while there, when and where they click, how long they stay on your site or how your other marketing tactics like PR and social media are impacting those metrics. That’s just the tip of the iceberg. Set up your analytics today. This will help you to know more about the activities of the traffic of your websites. It will eventually help you to improve the ranking of your website. You will know more about the audience of your website. What is the section of your highest traffic and lowest traffic? These results will help you to improve your website’s content.

No proper lead capturing or funneling from your traffic

Even if you have great website content, if there is not a clear CTA (call-to-action) with a way to capture prospective customers’ basic information, a major mistake is taking place. At the very least, your website should have a “Contact Us” form and a way to capture leads that’s less committal. Meaning, have an email opt-in, white paper download or incentive for visitors to provide you with their name and email address so you can move them into your sales funnel. Or you may have a “subscribe” option for an e-newsletter, this will help you to keep in touch with your target audience. Emails once or twice a week can have a great impact on your visitors. Your customer retention ratio will improve definitely.

Irrelevant Content

Sometimes the content you share may not be relevant to the context or your profile. It doesn’t create a very good impression. People should create relevant content as per your context.  You must not forget the core value and the purpose. Irrelevant content can create a misconception about your business. Focus on writing relevant content. This can be a monthly e-newsletter, weekly or even daily — frequency and content will depend on your product or service and target audience preference. Work with your marketing partner to outline this tactic.