The Next Big Thing in the Ideology of Digital Marketing

The next level of the digital marketing is going to drive your mind beyond your imagination.  It’s time to start thinking about the next big thing that’s going to change digital marketing. Can you imagine? Think about it? What could it be? Think! The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Is it Cortana? Alexa?  or Google assistant? Now, you’re right! Voice search devices are officially here and they’re not going anywhere anytime soon. Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, Chabot, and others will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow for brands to naturally interact with consumers that want information or to transact, or just to be entertained.

“In the age of the connected customer, engagement must be real-time and relevant. Marketers need technology to tell them who to target when to target and the best channels to get that message across.”

By 2020, experts predict that half of all web searches will be voice searches. No more tedious typing questions into that old-school browser bar.

This is going to be the massive change in the trend.  Now people will stop typing and voice recognition will be the key in the age of AI.

It fuels a smarter view of the customer and allows AI to predict what will deliver relevant personalized customer experiences.

This growth encompasses both mobile as a marketing platform (such as mobile apps) and mobile as a marketing channel (such as SMS). With 98% growth in mobile app usage and 111% growth in SMS usage, a majority of marketers are now using these mainstream mobile tactics to engage customers.

This evolution will significantly change search engine marketing, as it would want to listen to a numbered list of search results or listen to an ad before getting their answer. It will also change search engine optimization strategies, as the way people search will change, as the search will become more conversational.

 

AI takes over website messaging.

Thanks to tools like Intercom and Drift, marketers can already use artificial-intelligence-powered live-chat tools to communicate with customers. As this technology gets ironed out, it is likely that more brands will embrace AI live chat to better service website visitors.

Now the question is how to integrate SEO with AI. It is going to be a huge task to understand the algorithm of an AI with the Search Engine.

Search Engine will be integrated with AI and the Digital Marketing and SEO should be done for AI. This will be a challenge for every digital marketing expert.

Know more about the Impact of digital marketing.

Marketers begin developing augmented-reality content

With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR). As these new devices go mainstream, brands will begin experimenting with AR-sponsored and -branded content.

Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing objectives over the next 12 months, marketers across the board report raising brand awareness is number one, above deepening customer relationships and strengthening thought leadership. Directly related to raising brand awareness, they report developing a brand position as the third most important objective. This has risen in importance since 2011 when only 9% of marketers ranked it as most important.

Instagram becomes a more valuable channel than Facebook.

Instagram is growing at an incredible clip. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live.

Since brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing.

This correlates with what we have seen from our own clients over the past three years. The brand is increasingly seen as a central connection to an expression of the business strategy. Business strategy is a blueprint for the challenges and opportunities that the brand must address. The brand will lead the charge for the corporate strategy, ultimately embodying the company. Thus, business strategy informs marketing and the role of the brand, and marketing now informs how we communicate strategy.

But expect things to change quickly over the next 18-24 months as more people adapt to voice technology and marketers find ways to take advantage of the new trend.

Why is Digital Marketing – The Future? Is it at its peak?

Why Digital Marketing is the Future

We are living in a digital era—an age defined by technology and a constant hunger for content. Technology evolves every second, and so does marketing. Digital marketing continues to grow rapidly and shows no signs of slowing down. In this tech-savvy generation, the scope of digital marketing has expanded massively, blending creativity with data-driven science.

Successful marketing today comes from collecting, analyzing, and applying insights about where and how customers spend their time online. In short, data represents behavior. Understanding this behavior helps marketers craft compelling messages and strategic campaigns. Tracking customer activity and connecting emotionally through content, ads, and design can make a significant impact in the digital space.

The Role of SEO in Digital Marketing

With more than 40% growth in digital media marketing—especially through Search Engine Optimization (SEO)—the digital industry continues to rise. You simply cannot imagine digital marketing without SEO.

SEO, or Search Engine Optimization, is the process of improving your website to increase its visibility in organic search results. It’s not a one-time task but a dynamic framework that involves continuous optimization.

For simplicity, SEO can be divided into two main categories:

• On-site SEO: Techniques and rules applied to your website to make it search-engine-friendly.

• Off-site SEO: Activities done outside your website, like link-building and promotions, to improve your search rankings.

Ultimately, everything depends on website traffic. However, instead of focusing solely on building links, businesses should prioritize creating high-quality content that attracts and engages visitors.

The Power of Content Marketing

Content plays a vital role in any digital marketing strategy. An effective content marketing strategy establishes a strong foundation for lead generation and performance analysis, as every piece of content can be measured.

If a “how-to” guide drives 10% of your digital leads, that’s a sign to create similar content. If your long-form blog on industry tips becomes the most viewed article of the year, share it across social platforms and develop a follow-up. Quality content doesn’t just inform—it builds authority and trust over time.

Social Media Marketing: The Digital Lifeline

Digital marketing is incomplete without Social Media Marketing (SMM). Today, life itself feels incomplete without social media. Platforms like Facebook, Instagram, LinkedIn, and X (Twitter) connect billions of people worldwide. They also offer some of the most precise targeting options in marketing—allowing advertisers to reach audiences by age, interests, location, behaviors, and more.

To get the best results, combine search, display, mobile, email, and social campaigns. Test, analyze, and refine until you discover what truly works for your audience.

When building a social media strategy, think holistically rather than focusing on individual tactics. Every post, email, or link should have a clear purpose that supports your overall goals. Avoid posting just for the sake of being active—posts without engagement or traffic waste time and resources.

Understand your audience and where they spend their time. If your customers aren’t active on a certain platform, focus your energy elsewhere. Dedicate your resources to the strategies that drive real results.

Learning from Your Audience

Social media also offers valuable insights directly from your audience. You can receive honest feedback about campaigns, messaging, and brand perception. Encourage participation—invite your followers to share photos, stories, or testimonials. Reward them for their engagement by featuring their content or recognizing their loyalty. This not only strengthens your brand’s image but also turns customers into advocates.

The Future of Digital Marketing

Yes, digital marketing is undoubtedly the future. Although it has grown tremendously, it hasn’t yet reached its peak. The industry continues to evolve with the introduction of AI, automation, voice search, and data analytics.

The key to success lies in knowing your niche, understanding your audience, and staying adaptive to new technologies. Businesses that embrace innovation and creativity will continue to thrive in this ever-changing digital landscape.

How to get a better rank for a website in search engine?

The first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.

I’ve got the reference to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. We should know what we usually do and what we don’t…

I wish I could have any magic button that can help you to rank your website #1^st Rank without fail. Unfortunately, there is no such trick. It takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm.

I have learned this the hard way. You should learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

You must know where you stand now. Then only you can work on improvement. Explore the vast opportunities to get #better rank.

Understand the Google ranking algorithm

Google is constantly changing their algorithm, even though most of these changes aren’t publicly announced or described.

While on the other hand, Google does make major update announcements, the exact inner workings of the algorithm are unknown (and a bit mysterious) to the general public. A good majority of information out there is just speculation from industry professionals.

So we can understand that site changing search algorithms as their biggest obstacle to SEO success.

What we do now?

“Google has a mission to organize the world’s information and make it universally accessible and useful.”

Let’s understand the updates of the Google first

Mobile-friendly update (April 2015) – It is focused on favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

Pigeon (July 2014) – Working to integrate local search results like Google Maps.

Hummingbird (August 2013) – Aiming to understand the context and intent behind a user’s search instead of just looking at the literal words they typed.

Penguin (April 2012) – In this update Google has Targeted spammers and sites that buy unnatural links to boost their rankings.

Not to mention Panda, Google EMDs (exact match domain names), and the Private Blog Network (PBN) DE indexing updates. Then there’s Phantom, which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

So by going through this updates, we have an understanding of what are the changes in Google we can optimize our content such as videos, blogs or website. The basic criteria are to understand the protocols of the search engine.

Understand the importance of keyword

Keywords play a vital role in the SEO if a blog or website. Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.

How the Title important?

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta-title for each webpage. The title gives the overview of the content.

What is Meta description?

Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta-description will typically contain two full sentences.

Keep updating your content

Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Keep your content updated and share it.

Content should be relevant

The content should be relevant to the business. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Hope the information will be helpful. I will do appreciate your feedback.

Impact of digital marketing

By the time smartphones and tabs are introduced digital marketing has touched new heights in this digital era. This era has almost everybody with a social media account and the ones without such an account are literally looked down upon for business purposes. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, the query that arises is of studying the consumer behavior in digital marketing.  Digital marketing has created a revolution in the virtual world of marketing. Here the traditional method of marketing doesn’t apply. The client doesn’t feel neglected. Digital marketing focuses on connecting with the target audience. The client feels as he/she is a part of it. We all know that digital marketing is impacting the way we communicate with our consumers. From Facebook ads to Google/Bing Pay per Click to mobile marketing, digital media is taking a bigger and bigger chunk of the marketing budget each year. Let’s look at a few reasons why digital marketing is becoming such an integral part of the marketing pie.

Companies have for decades built up their business around the traditional brick-and-mortar channel. The rise of the Internet and the surging popularity of online shopping have offered rapid growth in e-commerce and embodied the emerging click-and-mortar (e.g. Target.com) or solely online business model (e.g. Amazon.com).

Modern media is no longer confined to a television or radio show, newspaper or advertisement. Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices. This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school, and even business.

In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.

Inbound Marketing

Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed until today throughout an inbound marketing strategy.

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog. The job is to drive the target audience to the particular website and promote the landing page. Digital marketers are responsible for the promotion of a product or service of the company. Their Job involves SEO for a better ranking in the search engine. All these factor matters for a tactical promotion of a business.

Reaching more potential customers

Digital media means businesses can reach more customers than ever before. A simple promotion featuring a giveaway or a freebie can earn business hundreds or thousands of Facebook fans and email and text message subscribers, meaning that the business can send a message to these consumers with just a touch of a button. However, digital media also means that those consumers can reach back. Through negative comments to your Facebook page and other social networking sites, like Twitter and your blog, customers can use digital media to take a complaint that would have otherwise been between the two of you worldwide. Creating the reach for the potential customer is quite important. After all, we all want to influence our target audience. We can influence them with our post and content. We can keep them updated with content and posts. This is one of the most important factors for digital marketing in today’s world.

Leading technological edge

Technology is being updated in every single second. Using digital media means using new technology both to create and support the media. New technology can be an asset to your business. When you adopt smartphones and laptops in order to use digital media, you also can positively influence other areas of your business. For example, such mobile technology makes communication among employees much easier. Technology can create the leading edge over your competition. With the advancement in technology, you can go ahead of your competitive market.  So keep yourself updated with technology.

Curate your content to generate potential lead

Before you create a single piece of content, make sure that you have a deep understanding of your ideal customer. In modern terms of SEO, there is a huge demand for high-value content or lead generation. No matter what your business model is, content is still king, thus content marketing must be a primary goal. Content is the foundation of your lead generation and leads nurturing efforts. Marketers have come to rely on content to engage prospects and customers in today’s buyer landscape, but to do so, your content must educate, inspire, and beg to be shared. It should help leads to overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you’ll gain their trust. Know your audience and give them what they need. An effective content marketing strategy helps enforce a strong baseline for lead analysis since every piece of content can be measured. That best practices how-to guide generated 10% of your digital leads for the year? Great—write another one! Your long-form blog on do’s and don’ts was you’re most viewed of the year? Awesome—share it on social media and write a follow-up!

So the first step is to know the need of your target audience. You must be aware of what people a searching these days, what they like to read. How can you appeal through your content? How can you influence them? How can you create the value worth of their time?

A few years back a research revealed that many B2B marketers have documented plans to increase their lead generation budgets by up to 50% the following year. That investment is still on the rise, overall.

Traffic Generating Content

 

Traffic generating content is important for getting eyeballs on your website and growing your audience. You can’t generate leads without traffic.

Here are some of the best types of content for traffic generation. Pick a few from this list to include in your content plan.

 

Blog posts – This content type is a basic requirement for any content plan. Your blog is like your “hub”: all other types of content should drive traffic to your blog.

Social media posts – These posts will help to drive traffic to your blog.

Videos – Don’t forget that YouTube is the second largest search engine. This is a great opportunity to drive organic traffic to your blog for years to come.

Podcasts – You can encourage your guests to share their episode with their audience, and grow your own in the process.

Infographics – You can include these in blog posts to encourage social sharing.

Photos – Depending on your business, photos may be a type of content that you wish to use for growing your audience.

After generating traffic you need to do analyses of the potential leads. It is the filtering process of the traffic. The Lead generating content is content that you package into lead magnets: valuable resources that you give away for free in exchange for someone’s email address.

You cannot just charge money from your client money from the beginning. You have to win their trust. Lead magnets are non-negotiable for generating leads. People don’t want to give their email address out to just anybody, so you have to give them a good incentive.

Now the question is what you can afford to give away for free?

Useful resources – These can be checklists of tools or lists of resources.

E-Books & Free Reports – these offer something educational.

Webinars – webinars work really well as lead magnets because of their high perceived value.

Discounts & Coupons – Perfect if you have an e-Commerce business. All you have to do is offer a coupon code in exchange for an email address.

Free Trial – If you sell software, you could offer a free trial download or a lite version.

Quizzes – You could offer a free quiz, but for your users to get their results they’ll have to give you their email address.

Mini-Course – This could be a series of emails or a series of videos explaining how to do something.

Free Challenge – If you help people to overcome obstacles or achieve goals, you could offer a free challenge to accomplish one thing over a set period of time.

Now the question arises that what’s the platform?

Organic Platform: Organic Platform doesn’t involve any paid advertising, so they are really great for a low budget. However, you can’t expect to get organic traffic right off the bat. Organic traffic takes a bit of time, or even a few months, to get going.

Let’s have a look at some organic platforms:

• Search engines (Google, Bing, Yahoo, etc.)
• YouTube
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Google Plus+
• Tumblr
• Instagram

Paid Platform: As the name suggests you have to spend money on this platform.  You will get traffic a lot quicker than organic platforms. Promotion is lot more-faster in this platform.

Here are the main paid distributions platforms that you’ll want to consider.

• Social media ads
• Google AdWords
• Native ads (ads that appear on other platforms)
• Banner Ads
• Content discovery networks (ads for your blog posts that appear in the “around the web” and “recommended stories” sections of large online publications)

I will highly recommend social media ads on Facebook. It is the largest social network in the world. You will get the maximum reach. Facebook is having the maximum number of the user than any other social media. So in order to generate the maximum lead, this will be the best platform.

Map your customer’s needs and curate your content and share it. That’s all it takes to generate potential leads. Be patient and keep yourself updated with the trend.