Official Blog

Top 8 Benefits Of Choosing- Jain Software- The Best Web Development Company In Raipur

Picking a reputable firm for website creation has several advantages. The companies manage your online company by creating a beautiful mobile-responsive website. The development company in Raipur handles the planning and design of your website, your search engine ranking, and other time-sensitive responsibilities. In this article, we will list a few advantages your company will reap if you hire a professional Web development firm such as Jain Software.

Fast Turnaround Time

Planning a website on your own may take longer, but hiring a professional web development firm in Raipur saves you time, money, effort, and energy. Any remaining online duties will be handled by these businesses, allowing you to focus on revitalizing and improving your business and performance.

Integrity-Driven And Dependable

One of the most important things a company has is loyal and trustworthy customers. No business can succeed if trust is ignored. You first must promote your goods and services and establish a name for yourself. 

That’s why it’s essential to maintain your reputation alongside quality control. You’ll be able to keep limited-time discounts and special offers on your goods and services and then build solid relationships with every one of your customers. By being honest and reliable, you will attract more customers.

Highest Quality Ensured

To attract customers to your website, you must ensure that the information you publish is engaging, informative, entertaining, and of the highest quality. On the other hand, a top web development company conducts thorough research on your industry’s competitors, analyzes your business, constructs a fantastic website, and maintains its content with search engine optimization.

Maintaining SEO Services

Dealing with SEO is essential if you want to increase your website’s organic traffic. Your website rises to the top of search engine results pages if SEO is implemented correctly. If you need help with search engine optimization for your website, you may choose a top web development company that provides excellent service for a reasonable price. 

When you hire the best website development company in Raipur- Jain Software, you get high-quality bespoke solutions tailored to your unique requirements and budget.

Help With Web Hosting And Domain Name Registration 

Jain Software offers worry-free domain registration and hosting services, allowing you to focus on running your business while we handle your website’s hosting and search engine optimization needs. 

Our long years of experience in the field make us a reliable and affordable choice for hosting your most important web applications. Trustworthy domain and hosting services are what you can expect from us, so you can stop worrying about your hosting and focus on expanding your business.

Confidential And Secure Client Data 

Getting the services of a top-notch company for web design and development is a huge win. We assure you that your details and business venture details will remain confidential. To ensure the security of your goods, a reliable website creation firm assures you that we will keep your company’s private information confidential.

On-Time Completion Of All Projects 

Everybody knows that time is a nonstop, valuable commodity. The company you choose to design your website must have a firm grasp of the commercial goals you hope to achieve. Professional Web development Raipur guarantees that the task will be completed on schedule. 

Fast Website Loading 

A website’s functionality is limited without the addition of appropriate tools and plugins. The good news is that a web designer Raipur already knows these and which ones will aid your website the most. That indicates you won’t have to wait long for pages to load on this website, which is above average.

Conclusion

As you get to know the benefits of contacting an experienced web development company in Raipur, it’s your time to start your online journey or take your business to greater heights. Contact Jain Software if you want to build a site that will boost your online reputation all across the world wide web.

Why Does Your Business Need A Responsive Website?

Why Your Business Needs a Responsive Website – Powered by Jain Software, Raipur’s Leading Web Design Company

In today’s fast-paced digital world, smartphones, laptops, and other devices have become essential parts of our daily lives. To promote your business effectively and reach more customers, you need a professional website — and that too from a trusted website design company in Raipur, like Jain Software.

A website is not just your online identity; it is your most powerful marketing tool. Whether you are a startup or an established business, having a responsive website ensures that your brand connects with customers on every device and browser seamlessly.


1. Responsive Websites Load Faster

Website speed is the first thing users notice. With shorter attention spans and increasing competition, a slow-loading website can make potential customers leave instantly.

A responsive website, built with the latest technology, ensures that your site loads quickly on all devices — whether it is a smartphone, tablet, or desktop. A faster website not only improves user satisfaction but also boosts your ranking on search engines.

Jain Software, a top website design company in Raipur, specializes in developing lightning-fast, responsive websites that engage visitors and convert them into customers.


2. Higher Conversion Rates

A responsive website directly influences your conversion rate. When users have a smooth and enjoyable browsing experience, they are more likely to explore your services and make a purchase or inquiry.

A user-friendly, mobile-optimized website helps you build trust, encourage return visits, and turn casual visitors into loyal customers. Jain Software focuses on creating such high-conversion websites tailored to your business goals.


3. Improved Search Engine Rankings

Search engines like Google prioritize mobile-friendly, responsive websites in their rankings. If your website is not optimized for all devices, your SEO performance may suffer.

By having a responsive design, your site automatically adapts to all screen sizes, improving your search visibility, attracting more organic traffic, and enhancing your brand’s online presence.

Jain Software ensures your website is SEO-friendly, fast, and structured to perform well in search results.


4. Long-Term Cost and Time Savings

A single responsive website eliminates the need for multiple versions for different devices. This not only saves money on development but also reduces ongoing maintenance costs.

At Jain Software, we build websites that are easy to manage, update, and scale — giving you more time to focus on your business while we handle the technical side.


5. Professional Look and Feel

First impressions matter. A responsive website looks polished, professional, and consistent across all devices. From typography to layout, every element is designed to reflect your brand’s identity.

Jain Software’s design experts ensure that your website does not just function well — it feels premium. The responsive layout allows you to make changes anytime while maintaining design consistency.


6. Gain a Competitive Edge

In today’s competitive digital marketplace, having a responsive website can make or break your business. While others struggle with outdated or unoptimized sites, a responsive website positions you ahead of the competition.

By offering faster load times, smoother navigation, and better content accessibility, your website will attract and retain more users. Jain Software’s responsive website solutions help your business stay one step ahead.


Final Words

A responsive website is no longer optional — it is essential for growth, visibility, and brand trust. From faster loading and better SEO to higher conversions and long-term savings, the advantages are clear.

If you want your business to stand out and thrive in the digital world, it is time to act.

Contact Jain Software, the leading Website Design Company in Raipur, and let us create a professional, responsive website that customers and search engines will love.

Start your digital journey today with Jain Software — websites starting at just Rs. 4999.

Benefits Of Having A Website For Small Business

No matter what the scale or type of business is, having a well-equipped website is an absolute must. The internet is the best source of marketing, and setting up a website is a prerequisite step for a successful business. 

It is true that most of the small business owners don’t invest in a website, but it’s high time they start doing so you should choose a website development company in Raipur after understanding the following advantages. 

Cost-efficient and low-budget web development 

It is obvious that small business owners don’t have a huge amount of funding and, thus, consider the cost of maintaining a website unnecessarily. Well, this is not true at all since you can build a website via web developers at a very low price. 

Thus, you should set up a website at the initial stage of your business and watch your business flourish. An impactful web presence is very essential in the early stages of your business as it will help you earn a significant amount of profits in the future. 

24/7 audience accessibility 

Regardless of what your business is, having a website up and running 24/7 is a huge advantage. Even when nobody is working, your website will do its job and attract the audience throughout the day, as the internet is never sleeping. 

Having a website will also widen your target audience as people from around the world can come to know about your business and contact you at any given moment. Contact website development company in Raipur- Jain Software.

Online Sales

If your business is sales-oriented, people can directly shop your products through your website and this will enhance your customer prospects as even the ones who can’t reach you in person will be able to avail of your service. 

A third party app will not be required which will save a lot of money as third-party apps usually keep a high percentage of commission for themselves.

Save money on paper advertisements 

Advertising through flyers, posters, newspapers, and even television is a little out of touch in the current era. 

The Internet is the go to answer for all types of advertisements. Even if you don’t want to spend extra money on social media ads or influencer marketing, your website itself will do the trick if it is regularly updated and managed well.

Customers find a website more trustworthy 

The present generation’s holy grail is the internet. If your business has a good and attractive online presence, people will find it more trustworthy, as having a website of your own will definitely add to the value of your brand. 

You can also tell your unique story or company history through your website, which will increase people’s faith in your business. 

Collection of customer data

Just like you know about the wants and types of customers who come in direct contact with your business, a website will provide you with the statistics of customer reach based on the visitor’s data on your website. 

Such digital insights help a lot to evaluate the demands of customers and work accordingly. You can also know more about your customer’s specific demands by creating online polls or surveys on your website.

Easy access to customer service and product information 

Providing knowledge about the type of products you sell will make your business look more professional and large scale. Providing the necessary helpline email or number will make customers rely on your service. 

A semi-automatic chatbot can reduce the workload of your staff as there are limited staff involved in a small business. It will also enable 24/7 customer service. 

Websites act as virtual showrooms 

It is very common for small businesses to have a rather limited display area for their products. However, if you have a website, you can list all your items there without having to worry about the space, and the items will be presented to the customers in a more systematic way under filters. 

You can also put up all the necessary information about a particular product which will be available to customers anytime they want. Apart from that, a website will let you sell your goods even if you don’t have a showroom of your own in the initial stages.

You can build a community 

Having a website from a website development company in Raipur keep you in the game or in the competition. As a result, you will come to know more about the people in the industry. 

Apart from that, you can put up customer reviews on your website which will make new customers rely on your products and services and help your business grow in the long run. Not only customer review, but any kind of recognition or appreciation received shall also be uploaded. 

Advertising for employment opportunities become easy

The struggle to find an efficient helping hand is real. Irrespective of the scale and nature of your business, hiring staff is mandatory, and you can use your own website to notify people about work opportunities and vacancies. This way of hiring will save you a lot of time and energy.

CONCLUSION 

The points mentioned above are just some important reasons why even a small business should have a website. Now that the advantages of having a website are established, you can get started on building one if you don’t have one yet. Contact Jain Software- best website development company in Raipur TODAY.

What Is Web Hosting And Its Different Types?

Oftentimes, one web developer might find themselves in a situation where they might need to host an internet website. As and when unfamiliarity arises with the domain of web hosting and its types, it is helpful to look at some guides that explain it well. 

Jain Software- the leading website development company in Raipur has come up with a blog with detailed explanation!

So, What Is Web Hosting?

Web Hosting practically happens when files from your local computer are uploaded onto a web server. You must present the skeleton of your website when you decide to go online. 

It ought to be presented as HTML files. These documents control your website. Your media files, such as pictures and videos, are then saved in a storage location after you submit them. These files are accessible to website visitors.

You require this storage to operate your website. Some websites offer hosting services. They are known as servers. The resources of the server which can be RAM, bandwidth, and hard drive space are all individually allocated to websites that tend to use it for a purpose. We at Jain Software- trusted website development company in Raipur offers hosting services. 

What Are The Different Kinds Of Web Hosting?

Free Hosting

This is an unpaid, totally free web hosting service. Numerous well-known websites that offer to host a few web pages for free provide this form of hosting. Free is undoubtedly the biggest selling factor, but for novices, ease of maintenance also stands out. 

You can experiment with building your first website there for no cost to yourself. It’s an easy-to-use playground. Shared resources mean that your server won’t have the power to keep things going well, and it simply isn’t trustworthy enough. Smaller websites, bloggers, and newbies who want the freedom to make mistakes as they learn how the web works will find it to be a quick and simple option. However, If you want to build a fully functional media or a commercial website, free shared hosting won’t work for you. For that, also contact a reliable website design and development company in Raipur

Shared Hosting

Similar to hiring a desk in a crowded, noisy open-plan office or co-working facility is shared hosting, another type of web hosting. You share the space with other coworkers, including the kitchen, printer, and restroom, and you have all the contemporary amenities, like a desk, an internet connection, and some stationery. 

The area cannot be renovated, such as by adding whiteboards or other features. It is not ideal for large-scale commercial projects but is a common choice for starting tiny websites.

Virtual Private Server

An excellent improvement over shared hosting is a virtual private server (VPS). Renting a space in a business park will be advantageous for medium-sized businesses. Users are separated from one another when using a VPS. Although you have neighbours, you are less dependent on them, and you are free to organise your workspace and make any changes (customizations) you like.

Compared to shared hosting, where you don’t have dedicated server space, VPS is a safer and more reliable option. Nevertheless, it is less expensive and more limited than hiring a whole server.

Website owners who have medium-level traffic that surpasses the allowances of shared hosting plans but who don’t require the resources of a dedicated server typically go for VPS hosting from a dedicated hosting service provider or from a website design and development company in Raipur .

Dedicated Hosting

Large websites with heavy traffic should use this sort of hosting, which is provided by a dedicated server. In this scenario, a hosting business lends an entire web server to the company seeking to get online. 

This is appropriate for businesses like Google Cloud that host bigger websites, administer the websites of others, or run a sizable online marketplace.

 

Reseller Hosting

Simply said, reseller hosting is a hosting business where you, the reseller, rent out your services to your clients in exchange for a profit. These web hosting services include things like server CPU, RAM, storage space, and bandwidth. Depending on how much server space and other resources you have bought, you could have 10, 50, or any other number of customers.

If you currently run a web development or design firm, for example, including web hosting in your service offering can help your online business become a one-stop shop for creating websites.

Managed Hosting

When a hosting company rents you a dedicated server, they manage the server themselves. This is known as managed web hosting. The service provider manages your server, does software and hardware upkeep, offers security, keeps an eye on activities, and handles backup services. To know more about that, contact a website design and development company in Raipur

Although a dedicated server is used in both managed and dedicated web hosting, in dedicated web hosting, you are in charge of the server management. In contrast, managed web hosting takes care of server management, providing proactive support and alerting customers to necessary changes. 

Conclusion

Your website’s requirements increase as time goes by. Because of this, there are many different hosting plans available, ranging from budget-friendly to custom. 

The sheer variety of web hosting providers available can be overwhelming if you have never had to sign up for hosting before. We have discussed which would be the greatest fit for your website and how much you should budget for hosting services.

Contact Jain Software- the top-notch website development company in Raipur. We not just design and develop websites, we provide cheap hosting services.

Why Does Your Business Need A Responsive Website?

Importance of Having a Responsive Website for Your Business – Explained by Jain Software, the Best Website Design Company in Raipur

In today’s fast-paced digital world, the use of smartphones, laptops, and other connected devices has grown tremendously. To promote your business effectively, it’s essential to have a professional website designed by the best website design company in Raipur.

A well-designed website can help you expand your customer reach, establish your brand identity, and grow your business cost-effectively. However, simply having a website isn’t enough — it must also be responsive. A responsive website adjusts perfectly to all browsers, devices, and screen sizes, providing an optimal experience to every visitor.

Below are some key reasons why having a responsive website is crucial for your business success.


1. Responsive Websites Load Faster

Website loading speed is one of the first things visitors notice when they land on your page. In today’s world, where technology moves quickly and attention spans are shorter, users expect instant results.

If your website takes too long to load, visitors will leave and move to your competitors. A fast, responsive website not only keeps users engaged but also helps you rank higher on search engines.

Jain Software, a top-rated website design company in Raipur, specializes in creating websites that load quickly and deliver an excellent user experience.


2. Helps in Higher Conversions

A responsive website plays a vital role in converting casual visitors into loyal customers. When your website is easy to navigate, loads quickly, and provides a great browsing experience, users are more likely to trust your business and take action.

If users enjoy visiting your website, they’re more likely to come back and even recommend your business to others. By partnering with Jain Software, you can ensure your website offers a smooth, user-friendly experience that drives conversions and builds lasting relationships.


3. Improves Search Engine Rankings

Google and other search engines prioritize responsive websites in search results. A mobile-friendly design improves your site’s SEO performance, helping it appear higher in search results.

Better search rankings mean increased visibility, more traffic, and ultimately more customers. Responsive design also ensures your site performs well across devices, contributing to better user engagement and longer session times — factors that boost SEO.


4. Long-Term Cost and Time Savings

A responsive website saves both time and money in the long run. Instead of building separate versions for mobile and desktop, you only need one responsive site that works everywhere.

This reduces development and maintenance costs while ensuring consistency across all platforms. Jain Software, the best website design company in Raipur, provides affordable and scalable web design solutions that fit your business goals.


5. Builds a Professional Image

A responsive website makes your business look modern and professional. From clean layouts to consistent colors and typography, every element contributes to your brand’s credibility.

Responsive designs are also flexible, allowing you to make updates or improvements whenever needed. Many businesses in Raipur trust Jain Software for professional website design because of their commitment to quality, performance, and modern aesthetics.


6. Gives You a Competitive Edge

Having a responsive website gives your business a strong advantage over competitors. When your site is fast, functional, and visually appealing, users are more likely to stay, explore, and engage with your brand.

By adapting a responsive website design, you position your business one step ahead of competitors who still rely on outdated web structures. If your competitors already have responsive sites, Jain Software can help you match — and even surpass — their digital performance.


Final Thoughts

In today’s competitive business environment, having a responsive website is no longer optional — it’s essential. It improves your search rankings, saves costs, increases engagement, and strengthens your brand identity.

To sum it up, a responsive website offers:

  • Faster loading times

  • Better SEO performance

  • Higher conversion rates

  • Cost and time savings

  • Professional appearance

  • Competitive advantage

Like hundreds of other businesses, it’s time for you to upgrade your online presence. Contact Jain Software, the best website design company in Raipur, and get a website that’s loved by both visitors and search engines.

Essential parameters for optimization of the website

image
Essential parameters for optimization of the website 2

Do you really require optimization of the website? Is your website not working nicely? Are you not able to provide a better experience to your users? Are your website takes a lot of time to load? If yes, then you have landed at the right destination. Jain software is one of the pioneer companies that has established its footprint successfully and help many customers to fix the website issues and offer optimization of the website.

We aim to enhance your website performance by working on different parameters that will be helpful for the optimization of the website. If you are looking for a complete solution, look no further than Jain software. We have compiled a list to explain parameters that help you make your website perform better. So that you can offer your customers an optimal website experience. Let us discuss out the parameters-

  1. Website speed

you can’t ignore the website speed if you are looking to offer the best experience to your users when they visit your website. It is the quintessential trademark for your business. On average, the site takes 3s to load the website. It doesn’t allow you to showcase your digital business presence successfully. There is a high probability that approximately 40% of the users will abandon your site and never visit again. 

A site rejection is the biggest shock that any business can experience. We don’t want our customers to feel the same. Suppose you want your website to load fastly and offer a profound experience to your users; look no further than Jain software. We will help you to increase your website loading speed and offer the strategies that will be helpful for the optimization of the website. Website speed helps provide a good user experience, and even google considers it an essential aspect as its ranking signal. 

If you want to appear in the google search results, you can’t ignore it. If it seems complicated to you, you don’t need to worry, and we don’t let you put your thinking cap on. We do all the headhunting for you and become your trusted digital partner. We aim to provide your users the most satisfactory experience and make your business bloom. 

2. Server privacy

Privacy is one of the intuitive problems of this new information age. And we understand you don’t like to share your privacy online. Hence it is essential to have server privacy that ensures your data is safe. You need to update your server privacy that is helpful in the optimization of the website and ensures your customer’s trust remains intact. Server privacy is an essential aspect that helps you to win your customer’s heart. If you have top-notch server privacy, your customers can visit your website and access your information without any fear.

We have a persuasive and perfect solution to this problem; we can help you update your server, and It will ensure that no one can breach your data. It is one of the viable solutions that will be perfect for the optimization of the website. In this way, you will get the keys, and no one else enters without your permission. Please don’t wait for the immense tragedy to happen; come to us, and we have the perfect solution for your problem.  

3. Server security

As we have moved from the industrial age to the information age, and data has become everything. No one can deny the power of data. Data has that much capability that either it makes or breaks it. 

Most of the website’s attacks are not only for data breaching or disturbing your website’s layout. It is far more than that; actually, your server will get compromised.

It includes email relay for spam, using your server as a part of the chatbot, mining bitcoins, to set up a temporary web server to perform illegal activities. Moreover, a terrifying ransomware attack can control and encrypt all your files. Therefore, you have to be very conscious and think about your server security. 

We ensure you the perfect optimization of the website so that no one can exploit your server security. We have created a well-made server security framework that provides top-level server security and protects your server from getting into the wrong hands. 

4. Code security Level

The code security level is one of the affluent parameters that shows how secure your website is. In this digital transformation, accessing information is relatively easy and quick. There are a lot of software tools and methodologies that can help to breach data easily. Therefore, data breaching is very common and happening everywhere. But to conclude in a general sense that data breaching is happening is not the solution.

There are more on the flip side, and you can’t afford that your website can infect by malware or ransomware attacks. If your website code security level is not advanced, then you should think about it. Because your website is in threat and needs optimization of the website. It means that you have to ponder it and need a persuasive solution that makes your website safe and secure. 

We will help you in the optimization of the website to protect your website from all kinds of attacks. It includes on-path attack, Brute Force attack, Buffer overflow, Cross-site request forgery, Social engineering attack, and many more. We have the solution to all the website vulnerabilities, and our expert team knows how to fix them. 

5. Code optimization Level

Code optimization is another pioneer factor that needs special attention for offering a better user experience. It helps your customers to stay at your website, and they will not abandon your site. Code optimization is a persuasive approach, and it needs an expert team for the optimization of the website code. It gives your users a satisfactory experience, and they will enjoy being on your website. Your customer deserves the best. And your website optimization is a profound way to offer them the experience they deserve. 

What happens if your website doesn’t have a good optimization level? There is a side-effect, and it will restrict your website performance. If proper code optimization of the website has not done effectively, your code will consume more memory or disk space; it maximizes your network bandwidth or CPU time and doesn’t use the other additional core features proficiently. Optimization of code is necessary for your website, and you need to fix it. 

CYBERCRIME AND LAWS – ANTI-NATIONAL ACTORS

 

Cyber crimes are witnessed since past few years and there is geographical growth in these cybercrimes recently. Normally Cybercrimes are defined as Crimes committed with the use of the Internet as well as mobile technologies and where there is the use of electronic data. Emergence and fast acceptability and adaptability of Social Media, as well as mandatory use of Digitalisation in every walk of life, have added much-needed fuel in the fire.

 

Image result for cybercrime law

As regards to Laws are concerned India does have a strong cyber legal regulation in form of Information Technology Act 2000 as amended in 2008 but a poor understanding of the provisions and lack of dedicated investigation force are the major obstacles in obtaining desired control over the cybercrime and punish cybercriminals. The Statistics published by NCRB for 2016 gives whole insight about Cyber Crime investigations and judicial approach to the same.

I would like to focus the discussion on suggestive or corrective measures as according to my belief it’s the need of the hour.

The Cybercrimes are growing largely due to Lack of Cyber Awareness among the million of digital illiterate users, Lack of understanding of modus operandi of Cybercriminals, Jurisdiction issues, Non-cooperation or hurdles in investigations by many agencies, Lack of proper and quality investigative skill developments in investigation officers, Poor mental mindset and lack of preventive policing from the police departments. When these all factors are put against Cyber Criminals who have the most talented and most updated technological innovations at their discretion, it can be certainly said that this is the Golden era for Cyber Crimes and Cyber Criminals!!!!!!

When all these activities coupled with active State sponsorship for the cybercriminals the situation becomes more grim and gloomy.

  1. Digital Illiterate Users- We are proud to announce that India is the population of most digitalised users and we have the largest users on social media as well as in terms of data consumption is concerned. But we miss one important factor that these large classes of users are totally unaware of the traps laid for them by cybercriminals on every stage of their digital activity. Most of the users don’t understand how the internet technology works but the argument is so is the case with automobiles; where you need not understand the technology but can drive the same. I think this comparison is totally vague and those who provide these counter-arguments are living in a fool’s world. While allowing driving automobiles like 2-wheelers as well as 4-wheelers a basic test is conducted and the licence is issued to drive the vehicle if the person successfully passes the test. Does anyone know about such minimum qualification test to use digitalised mediums or gadgets? Sadly there are no such tests to assess or determine minimum digital literacy required using these digitalised technologies and this lack of knowledge is really the primary cause of concern and needs to be addressed on war-footing. How many people know about https and how to identify between genuine e-mail and fake mail? This is what I meant from Digital illiteracy. How many people can even identify the fake callers pretending to be calling from your bank or shopping website and offering for encashment of loyalty bonus or so? Forget these questions, how many people know the basics of strong password and sharing of passwords. How many people have even changed the first PIN allotted to them by the bank?

So there is huge task to create digital literate people in India and primarily due to Digitalisation is a priority area of all government as well as banking services.

  1. Lack of Understanding of modus operandi of Cyber Criminals – This lack of understanding is from both the sections of society i.e. Digital users as well as law enforcement agencies. Recently it is the belief of the people that all that they see on the Internet is true and True only. The users even never think twice prior to initiating any action on response to any offer or opportunity seen by them on the internet. So this haste in decision making thinking that this is lifetime opportunity provided to them and if they don’t grab the same with both hands they will miss the same, is what I am referring to about ignorance of modus operandi. Many people believe in the callers for enhancing in credit card limit by their bank or encashment of reward points or such other tricks of the cybercriminals. As far as the police are concerned they simply scold or blame the complainant for his action and make the entire complaints non-cognisable one and thereby waste precious investigation opportunity and time. Many a time’s police take the matter very lightly where it could lead to someone’s loss of life also. There was an incident which could be highlighted here. A fake FB account of the girl created and it was posted on that account that, “I am suffering from Cancer and last few days of my life”. When the person reported the matter to local police, police sat quietly on the same and didn’t think it proper to investigate the matter with utmost urgency and instruct FB for delete of the same. The mental trauma and agony suffered by that person for the next 15 days were unimaginable. So the modus operandi of criminals must be publicised for the attention of the larger audience and the police should also be able to assess the possible quantum of damage which could happen.  
  1. Jurisdiction Issues – These are the best tools available to agencies to avoid the investigation of any cybercrime but at the same time they forget that by this avoidance to investigate cybercrimes they are in a way benefitting the cybercriminals rather than helping the victims. As policing is State subject and police normally very strictly follow the Jurisdiction while reporting/investigating any matter. Jurisdiction of police is clarified by various court decisions as well as provisions of various acts. Normally it is a place of occurrence of crime or the place where either victim or accused normally resides. This definition of jurisdiction could hold good as far as physical crimes are concerned but for a cybercrime where there is the involvement of multiple locations in a single crime, it’s a curse for the victims. They are required to run from one police station to another to register a simple complaint and where I T Act makes it crystal clear that Cyber Crimes provides for Global jurisdiction to law enforcement agencies. These so-called jurisdiction issues are creatures of the police officials who want to avoid the investigation or hide their ignorance about the investigation of cybercrime. So jurisdiction could not be an issue for avoiding registration of the complaint and police should proactively approach the investigation.
  1. Non-cooperation and hurdles by many agencies – There are many agencies involved in cybercrime investigation like banks, payment gateways, website hosts, internet service providers, mobile service providers, online shopping portals, social media websites, mobile manufacturing companies, e-mail providers and so on. And many of these agencies are located outside India. So for investigating a single cybercrime, there are many procedural hurdles like International cooperation treaties and privacy norms of the different countries etc. So to overcome these non-cooperation challenges is presently the biggest hurdle in cybercrime investigations. These factors coupled with the active participation of State actors make things more complicated and worst. As Cyberspace does not have any territorial boundaries, No state can control or regulate the same. This non-supremacy of any State or Body over the cyberspace is largely exploited by Cybercriminals.
  1.  Lack of proper and qualitative investigative skills in investigation officers- This is an area where a lot of improvisation is required. As these crimes are totally new and are committed with the use of technology, many investigative officers are not comfortable with the same. As they are trained in traditional policing they practically find themselves at a dead-end when it comes to cybercrime investigation. So proper and qualitative training is the need of the hour for effective cyber crimes investigation.
  1. Poor mental mindset and lack of preventive policing- This also needs to be changed by 180 degrees. Presently it is belief of many investigative police officers that cyber crime investigation is not their cup of tea and hence they avoid the same. Neither they are able to predict the fall out of non-investigation or impact of the same on society. If investigations are not-initiated at all then it sends a very strong and wrong message to the criminals that investigative agencies are not competent enough and there is no fear of arrest in criminal’s minds. They will enjoy a free hand in committing cybercrimes. The investigating agencies should firmly believe that as crimes are committed with the digital medium, there are bound to be some traces of digital footprints left behind by the criminals. There could b every rare possibility that digital foot-prints won’t be available for investigation purpose. There is more than one location to look for, for the digital footprints. Data can not be deleted forever from the machine /device and only it can be hidden in some form. So a positive mindset and firm belief about the basic rules of Information Technology can make a lot of wonders in cybercrime investigations. Proactive policing is another area where a lot needs to be done. It is routine practise that crimes below certain amounts are not even investigated by the police or there is a tendency of registering the crimes as a non-cognisable offence so the investigation is not carried out. So change in mindset coupled with proactive policing will send very positive signals to the cybercriminals as well as to the large users and they will also come forward and share some valuable inputs.

So by initiating positive measures, there could be a sea change in cybercrime investigation in India. As far as anti-national elements and their financial and information support is concerned there needs to cover a lot of distance to a country like ours where we are practically dependent on companies outside India even for sim card to forensic investigative tools. 

The world has recently witnessed Cambridge Analytica incidence and presently Facebook is also facing enquiries across the world by many parliaments regarding alleged Data Breach. These social media are turning out to be major anti-nationals for many countries and it all depends on which side of the battle you are!!! Edward Snowden has disclosed the project Prism being carried out by Pentagon and Julius Assange has exposed through wiki leaks the confidential communications between many important dignitaries and diplomats. So Financial and Information supports are available to various anti-national actors by other countries in whose eyes they are fighting for the genuine cause against the mighty government. Its all matter of perception and will go on forever.

To conclude I can say that Cyber crimes are growing at a large pace and our laws regulating them should be very vibrant and dynamic. There should be fast track trials in matters of Cyber crimes which will act as a deterrent for cyber criminals. There should be more synchronisation amongst various stake-holders for proper sharing of knowledge and information.

 

Advocate Mahendra Limaye is Cyber Legal Consultant and practises Cyber Litigations before High Courts as well as Adjudicating Officers across various States in India. He is techno-legal professional with diploma in mechanical engineering and Masters in law with post-graduate diploma in Cyber Law and Information Technology. He has submitted his Thesis for Award of Doctorate Degree (PhD) to RSTM Nagpur University.

Advantage of Deep Learning over Machine Learning

0

 

NextGen machine learning methods have created a positive ripple in the tech world in recent years, vastly improving voice and image recognition, machine translation, vision enhancement, and many other things. Although, the progress may be hindered by a significant problem: it’s often impossible to explain how some of these “deep learning” algorithms reach a decision.

Deep learning has emerged as a powerful way of mimicking human perceptions. It involves training a very large neural network to recognize patterns in data and is lightly inspired by a theory about the way neurons and synapses facilitate learning. Each simulated neuron is a mathematical function, but the complexity of these interlinked functions makes the reasoning of a deep network extremely difficult to untangle. But then deep learning, allows for sophisticated analytics that are useful to the industry, and which can be very difficult to expedite otherwise.

Industries now aim to exploit concerns over the opacity of existing algorithms by using more transparent approaches. But this issue could become more significant over the next few years as deep learning becomes more commonly used. The world is developing several new deep learning approaches, including more complex deep networks capable of learning several things simultaneously. The only hope is that deep learning can be used to go beyond just matching human perceptions. And make sure we’re making decisions for the right reasons.

The Next Big Thing in the Ideology of Digital Marketing

 

8378ed4e de7a 4d31 ba71 de66d2a6b340 digital marketingThe next level of the digital marketing is going to drive your mind beyond your imagination.  It’s time to start thinking about the next big thing that’s going to change digital marketing. Can you imagine? Think about it? What could it be? Think! The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Is it Cortana? Alexa?  or Google assistant? Now, you’re right! Voice search devices are officially here and they’re not going anywhere anytime soon. Conversational interactions, such as Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, Chabot, and others will continue to find their place in consumers’ daily routines and lives. Conversation is the original user interface. It’s extremely natural and will allow for brands to naturally interact with consumers that want information or to transact, or just to be entertained.

“In the age of the connected customer, engagement must be real-time and relevant. Marketers need technology to tell them who to target when to target and the best channels to get that message across.”

By 2020, experts predict that half of all web searches will be voice searches. No more tedious typing questions into that old-school browser bar.

This is going to be the massive change in the trend.  Now people will stop typing and voice recognition will be the key in the age of AI.

digital marketing agency in IndiaIt fuels a smarter view of the customer and allows AI to predict what will deliver relevant personalized customer experiences.

This growth encompasses both mobile as a marketing platform (such as mobile apps) and mobile as a marketing channel (such as SMS). With 98% growth in mobile app usage and 111% growth in SMS usage, a majority of marketers are now using these mainstream mobile tactics to engage customers.

This evolution will significantly change search engine marketing, as it would want to listen to a numbered list of search results or listen to an ad before getting their answer. It will also change search engine optimization strategies, as the way people search will change, as the search will become more conversational.

 

AI takes over website messaging.

Thanks to tools like Intercom and Drift, marketers can already use artificial-intelligence-powered live-chat tools to communicate with customers. As this technology gets ironed out, it is likely that more brands will embrace AI live chat to better service website visitors.

econ final image jpg blog fullNow the question is how to integrate SEO with AI. It is going to be a huge task to understand the algorithm of an AI with the Search Engine.

Search Engine will be integrated with AI and the Digital Marketing and SEO should be done for AI. This will be a challenge for every digital marketing expert.

Know more about the Impact of digital marketing.

Marketers begin developing augmented-reality content

With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR). As these new devices go mainstream, brands will begin experimenting with AR-sponsored and -branded content.

Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing objectives over the next 12 months, marketers across the board report raising brand awareness is number one, above deepening customer relationships and strengthening thought leadership. Directly related to raising brand awareness, they report developing a brand position as the third most important objective. This has risen in importance since 2011 when only 9% of marketers ranked it as most important.

Instagram becomes a more valuable channel than Facebook.

Instagram is growing at an incredible clip. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live.

 

digital marketingSince brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing.

This correlates with what we have seen from our own clients over the past three years. The brand is increasingly seen as a central connection to an expression of the business strategy. Business strategy is a blueprint for the challenges and opportunities that the brand must address. The brand will lead the charge for the corporate strategy, ultimately embodying the company. Thus, business strategy informs marketing and the role of the brand, and marketing now informs how we communicate strategy.

But expect things to change quickly over the next 18-24 months as more people adapt to voice technology and marketers find ways to take advantage of the new trend.

 

 

 

Emerging cyber threats you should be concerned about?

 

iStock 000028716526 MediumIn this digital world, we are obsessed with the technology. Technology is changing every second. With the emergence of technology, the threats in the cybersecurity are increasing every day.

Cybersecurity comprises technologies, processes, and controls that are designed to protect systems, networks, and data from cyber-attacks. Effective cybersecurity reduces the risk of cyber-attacks and protects organizations and individuals from the unauthorized exploitation of systems, networks, and technologies.

Consequences of a Cyber-attack

Cyber-attacks can disrupt and cause considerable financial and reputational damage to even the most resilient organization. If you suffer a cyber-attack, you stand to lose assets, reputation, and business, and potentially face regulatory fines and litigation – as well as the costs of remediation.

Currently, we are facing a lot of cyber-attacks in terms of monetary fraud and information breaches.

Now a day’s common people have no idea about the potential threats. They often get exposed to social engineering. They often give their information to any third party who is having malicious intent. As a result, they suffer the loss in terms of money, data or information.

In India, most of the information of an individual is linked with aadhar card. It provides a unique identification number to the individual. It has the thumbprint and fingerprints of a person. The bank account is also linked with aadhar card. So it is our responsibility to secure that information from the hackers.

 

To know more about hacking read 

 

rcjCyberThreat2Threats to organization

All Internet-facing organizations are at risk of attack. And it’s not a question of if you’ll be attacked, but when you’ll be attacked. The majority of cyber-attacks are automated and indiscriminate, exploiting known vulnerabilities rather than targeting specific organizations. Your organization could be being breached right now and you might not even be aware.

Up to 70% of emails today are spam, and the vast majority of these still involve phishing scams. Other common hacking threats include ransomware, malware, and Distributed denial-of-service (DDoS) attacks, all of which have been responsible for major data breaches in recent months and which can leave both company and customer data vulnerable to cyber-criminals. A massive 93% of data breaches are motivated by financial gain, according to a recent Verizon report. Hackers aim for the highest return for the least amount of effort, which is why smaller businesses with lax security are often successfully targeted.

virusscannerBanking, Financial Services and Insurance (BFSI): The BFSI sector is under growing pressure to update its legacy systems to compete with new digital-savvy competitors. The value of the customer data they hold has grown as consumers demand a more convenient and personalized service, but trust is essential. Some 50% of customers would consider switching banks if theirs suffered a cyber-attack, while 47% would “lose complete trust” in them, according to a recent study. A number of major banks around the world have already been subject to high-profile cyber-attacks suggesting that the sector needs to improve its approach to risk. Financial firms should invest in security applications that are able to adapt to the future of banking to ensure comprehensive, around-the-clock security. Shared Ledgers will feature prominently in the future of the BFSI sector, the best-known example of which is Blockchain, which forms the backbone of cryptocurrency Bitcoin. The blockchain is a database that provides a permanent record of transactions. It leaves an undisputed audit trail that can’t be tampered with, meaning it could completely transform security in the BFSI sector.

AI integrated attacks

AI is a double-edged sword as 91% of security professionals are concerned that hackers will use AI to launch even more sophisticated cyber-attacks.

 

AI can be used to automate the collection of certain information — perhaps relating to a specific organization — which may be sourced from support forums, code repositories, social media platforms and more. Additionally, AI may be able to assist hackers when it comes to cracking passwords by narrowing down the number of probable passwords based on geography, demographics and other such factors.

Telecom: There is a significant cybersecurity risk for telecom firms as carriers of internet data, and therefore a huge responsibility. Providers need to integrate cybersecurity measures into network hardware, software, applications and end-user devices in order to minimize the risk of a serious data breach, which could leave customer credentials and communications vulnerable. Consumers are increasingly careful about who they entrust their personal data to, providing a strong opportunity for networks that offer additional security services. In addition, a collaboration between rival operators could lead to greater resilience against cyber attackers.

screen shot 2015 10 27 at 9.39.25 pm

 

As technologies progress, the skills needed to deal with cyber-security needs are changing. The challenge is to train cyber-security professionals so that they can deal with threats as quickly as possible and also adapt their skills as needed. There will be some 3.5 million unfilled cyber-security roles by 2021.

Request a Free Estimate
Enter Your Information below and we will get back to you with an estimate within few hours
0